If you don’t already have social media accounts up and running, it may be time to update your marketing strategy. Yes, traditional methods still have a place in modern society. But digital marketing can enable your business to make giant waves, rather than a gentle splash.
If you’re thinking about investing in social media marketing, here are some top tips to take your business to the next level.
The frequency and relevancy of posts
Once you’ve set up social media accounts, don’t let them lie dormant for months on end. Post frequently and make sure the content is relevant. Don’t bombard your audience, but don’t let them forget about you.
Consider your target market when building content. Who are you trying to attract? Think about successful campaigns in the past and use analytic tools to determine which kinds of posts are most effective. Make sure your updates are linked to your firm. There’s no point in posting a video that has nothing to do with the services you offer.
Reaching out to a wider audience
There are various ways of generating more interest in your page and attracting more friends and followers. You can use Facebook advertising or link your SEO and social media campaigns. You can also rely on the power of sharing and link all your social media accounts.
Communication is a two-way street. Don’t expect other people or firms to show an interest in you, if you’re not giving anything back. Share, retweet and like other posts.
Analyze your performance
It’s important to learn from mistakes, identify trends, and build on successes. You can use firms like www.chatmeter.com to analyze your performance and create a more bespoke strategy. Learn what works and work out who is most responsive to your page.
You can also compare the success of different platforms. Are you doing fantastically on Instagram, but generating little interest on Snapchat? If so, you can focus your time and money on your Instagram account.You can also keep an eye on competitors.
Use images and videos
The Internet is all about speed and convenience. Images and videos are a lot more popular and effective than reams of text. The reality is that a user will take a few seconds to look at a picture or watch a clip. They probably won’t bother to sit there and read a paragraph of text, no matter how compelling the content.
Advertise and offer discounts and flash sales
Social media advertising enables you to market your product or business to a huge number of people. You can tailor your ads to reach out to specific groups. Check out http://www.forbes.com/pictures/gedh45ejfm/five-steps-to-making-sal/#64faf9403730 to help you make more sales.
You can also generate more interest in your page by offering discounts, and flash sales. You could also offer incentives for friends and followers. Run competitions and offer free entry for those who like and share your post, for example.
Social media is an incredibly effective marketing tool. If you’re not already au fait with social media strategies, don’t worry. There’s still time to discover the many benefits of using social media for your business. Research online, and enlist the services of digital marketing experts. Good luck!
Featured image credit https://www.flickr.com/photos/epublicist/13450458915