Top Things to Avoid For All Small Businesses


Starting a business is a lovely thing but it does come with its own set of challenges. Due to these challenges, business owners may become stressed and end up taking decisions which are detrimental to the success of the business. To help businesses avoid the dangers of falling into the path of destruction, here are some top things that they have to avoid. Avoiding the following will set the business on a path to success as has been the case with and many other successful emerging businesses.


Failing to Plan

Planning is one of the most important things that every business has to do especially when it’s still in its infancy. Planning does not only entail knowing what your business has to achieve in the short term so as to meet basic expenses such as paying rentals and salaries. As the business owner, you ought to see where your business will be in five to ten years’ time. Knowing where the business is heading is crucial as it will make the task of steering the company much easier.


Make SMART Goals

We have already stressed the importance of planning. One effective way of planning is to set up some goals. Once you set goals, you give your business direction hence you will know where you are coming from, where you are currently at and where you are heading. The goals that you set have to be SMART goals i.e. they need to be specific, measurable, attainable, and realistic and time-bound.


Undervaluing Services/Products

The business world is like a jungle, it’s a world in which the fittest only survive. One strategy that most small emerging businesses use in trying to keep afloat is to undervalue their services or products so as to attract customers. Though customers may trickle in huge numbers at first, small businesses will later realise that rather than making the profits they intend, they will be just surviving and covering basic expenses without getting much to reinvest. As such, it’s important to avoid the trap of trying to undervalue services and products as this does no good to the business. For example, if you are evaluating a hosting service, you may want to choose one that covers everything and gives you great customer support like PapaCare.


Knowing Your Ideal Customer

For any service or product that a business may offer, there is a specific customer base which benefits most from that service or product. As such, as a business, you ought to know who your ideal customer is. Do market research so as to identify who you are trying to reach. Get to know where your target population spends most of its time. Once done, you can then craft targeted ads.



When starting a business, the aim of most business owners is to start a business that will immediately compete with the established brands. In order to do this, most business owners will focus much on heavy investments. While aiming to compete with the very best is a noble idea, small businesses ought to know that sometimes, there are cheaper ways of doing what they want rather than spending lots and lots of money.

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