Sharedcount.com shows your performance on organic search results over the course of time. But for you to make the best use of the results, you must understand the forces that shape the fluctuations in your performance. At times, some of the things that you do on your social media platforms may be inadvertently hurting your SEO performance, thus leading to your declining rank. In other cases, you may be having a lot of on-page SEO issues that are undermining your SEO performance. You must be keen enough to identify and solve some social media issues that jeopardize your SEO performance.
1. Not using the right keywords
Keywords are the heart of your content. Before you develop content for any of the social media platforms on which you are actively participating, you must first take the time to research the right kind of keywords. Studying for keywords is one of the most critical and time-consuming exercises that you can ever engage in in the world of SEO. Interestingly, if you get it all wrong, then you end up creating content that entirely off the mark. Similarly, your social media activity may be undermining your SEO work because you create content that is not based on the right keywords. You need the right keywords for the content of your social media pages. If the content does not use the keywords that form the basis for your website and blog content, then the content will hurt your search performance.
2. Poor branding on social media
You need to brand appropriately on social media for you to support your other SEO activities. Social media branding refers to the way you establish and maintain your name, identity, and comprehensive portfolio. Your brand is critical because if you neglect it, then many people will not remember and search for your name. Thus, you must be careful enough to ensure that you build and sustain your social media brand over the course of time. On some occasions, poor handling of your brand on social media may seriously affect the way you perform on the social media pages. Also, if you fail to maintain a positive brand image on social media, you may end up losing the strength of your brand off the social media pages.
3. Wrong priorities
It is common for young and enthusiastic brand managers to focus on getting as many followers on social media as possible. What many usually forget is that the number of followers that you have on social media does not directly boost your SEO performance. What matters typically is the way you perform regarding many other measures as opposed to merely focusing on developing a large group of followers on the platforms. Therefore, if you fail to realize this, you may end up building the number of followers at the expense of doing many other important things that would otherwise have helped you to gain a competitive edge.
4. Lack of content
Strange as it may sound, some campaigns on social media fail to impress search engines because the owners neglect content. Social media engagement is driven by consistently developing and sharing good content. It is when the fans get good content that they spend more time on your pages and share the content with their friends. If you do not understand this complicated relationship between content and overall social media performance, then you may end up failing to use your social media presence to influence your SEO performance positively.
5. Poor engagement
Engagement within the context of social media campaigns refers to the extent to which one shares content with the others. If people spend a lot of time reading your stuff, watching your videos or merely sharing the content in their networks, then it can be said that the people have a high level of engagement with your content. It is the ultimate goal of every person who is running a social media campaign to have high engagement levels. High levels of engagement usually indicate that more people are reading your content and that you can turn a number of them into customers. But in some cases, poor participation can have an indirect and adverse effect on your search performance. When no one is reading and sharing your content, it means that word about your brand is not getting out there. Thus, you must evaluate your engagement measures.
6. Lack of content sharing methods
For your content to become viral, people have to share it with their friends on social media repeatedly. For people to share your content, they need to find the relevant buttons within the material. It is because of this reason that you are supposed to include the buttons in your content. If you fail to do so, then you may end up having material that has the potential to go viral but fails to do so over time.
In conclusion, there are many mistakes that you can commit to your social media campaign which may end up hurting your SEO performance. The errors are usually related to the way you engage with your audience, the kind of content that you post on social media platforms and the kind of objectives that you use for your social media campaign.
Infographic created by Clover Network, a POS solutions company