Planning and strategizing are very important in marketing — not knowing where your ads are going or what they’ll look like could spell disaster! If you put time and effort into designing an effective ad, don’t ruin your ROI by placing them in the wrong spots.
Want to create an effective strategy? Market and promote your business using our guide to banner placement and help make your next campaign a success…
Advertising at corporate events
The UK events industry is worth £42.3 billion and 1.3 million business events are held annually, according to Eventbrite. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! If you don’t attend a lot of events, perhaps you should start — and take your banners along to make the most of the experience.
When marketing, don’t limit your brand be making everything digital. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Could print banners extend the life of your campaign beyond the corporate event itself?
Advertising in a public place
A downside of any business is to have stores that aren’t in the path of heavy footfall or near a busy road where they’re easy to find. Mainly because people will not spend a great deal of time trying to find you. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Make a point of asking your next few customers if they had trouble locating your store to see if it’s necessary to place a banner to help with directing new clients. Using a public place to advertise not only helps people find you, but also promotes you to the general public. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner featuring bold fonts and bright colours to make sure your ad can endure the weather and attract attention for maximum return on your spend.
Advertising in reception
Promoting your business doesn’t stop as soon as a person steps inside your store. If you want to boost profits, give people a reason to buy from you from the moment they step inside your shop. Apparently, the section immediately inside a building is called the ‘decompression’ zone, according to an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer.
Noting your achievements could make the difference between a consumer choosing you over another brand’s products and services. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers step into your building. Make sure you shout about your achievements and include all the best information about why the reader should choose your brand using your ads and pull-up banners.
Advertising in shop windows
We’ve seen some excellent window displays in the past. The best thing about this advertising space is how creative you can be. Apparently, 80% of consumers describe themselves as ‘promotion sensitive’, so why not use this area to promote a special discount? Just make sure people coming from all directions can see it. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
What’s more, according to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. If you need to, use a platform to elevate your banner so it can be better seen and attract attention from a greater number of people.
Advertising at awards shows
If you’re lucky enough to win an industry award, this can do wonders for your company. However, just attending these affairs and networking with peers can be excellent for brand awareness. There are countless ceremonies for every industry taking place across the UK throughout the year. So, how can you highlight your brand when you’re surrounded by competitors?
A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. So, why not place your advertisements behind you during interviews or when you’re making a video for your Facebook page? Don’t forget to upload and share these over social media — and get your staff to, too!
Bear in mind that certain awards events may not be suited to the use of promotional material. If the one you’re attending is, then a creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work well to promote what you do.
As part of your next advertising strategy, spend time considering where you’re going to place your banners to boost the return you get on your marketing investment.