There is so much advice on the web about what is needed for a logo to be memorable and effective.
It is often easy to become smothered in a overabundance of information which means you can waste valuable time on reading up about certain elements of web design when in fact you could be spending more time on the important things such as research and designing the logo itself.
Therefore this article has compiled seven fast, simple and essential steps to logo design.
1 – Using the Creative Brief Optimally
Before you even begin putting pen to paper, it is wise to do some background research and gain a deeper understanding of what the client wants from the logo design.
Therefore getting to know vital information about the company and its values will be an essential part of this process and during your research
2 – Drawing Inspiration from Different Sources
If you are a creative, the task of research might seem like a bit of a drag.
Despite whether you like it or not, research is a crucial part of the design process.
Collecting a selection of examples that present the clients liked logo design will give you a good idea of which direction you should go in.
Of course do not lose the originality of the design but use the logos to draw inspiration.
There are so many resources on the web that you can often spend hours searching on websites which have a huge portfolio of great logos.
If you are stuck for ideas, head to Logo Pond, Identity Designed, Logo Lounge and Pinterest.
3 – Time to Sketch
You might by this time have several ideas floating around in your mental creative compartment but it is now time to start getting pen to paper.
This brainstorming session will enable you to draw your ideas down and any inspiration you have gleaned from the research you have conducted.
It is a great time to draw all ideas together and combine different elements to experiment.
It’s important to jot down every single idea as something that seems insignificant at first can turn into the basis of a winning idea later on.
4 – Executing Your Idea
It is a good idea when sketching your final few ideas, to use black and white.
This will stop you from liking certain designs purely because of the colour combinations.
Colour is important but what’s more important is that the logos colours can be changed and still carry the same level of impact.
5 – Take Plenty of Breaks
Taking breaks can give your creative mind time to rest and come back with a fresh perspective ready to input new ideas.
So take breaks frequently between work to keep things productive.
6 – Redrafting
The redraft process requires you to take on a different mindset.
You must not be more critical about your final designs.
Weigh up the pros and cons and assure they adhere to the creative brief and what the client wants from the logo design.
7 – Delivery
When you have selected the strongest option, present it to your client with conviction. Remember your client will not love a design that you don’t love yourself!
About the author