Can you tell the difference between a paid and organic Google search result?
Years ago, it was a bit easier, when organic listings featured a white background, being ten in number, and paid ads, superimposed on highlighted backgrounds, appeared at the top and right of the screen.
Now, things are a bit different; Google’s had more time to develop additional products and services, adding them to search results as well as gaining a worldwide stronghold on the search industry.
Sponsored ads for high-commercial intent keywords receive 64% of clicks; those looking to buy are more likely to encounter a sponsored ad.
The common user assumes results on the first page (and nearest to the top of the screen) feature high-quality products and vendors. Studies find the likelihood of clicking on a paid ad increases as one ages; elders click on more paid listings.
In addition to mixing and modifying search results, Google uses one’s location to tailor allotted search result listings.
However, local vendors that do not have Google Plus accounts, register on Google Maps, or claim Google Authorship, may be at a visible disadvantage, unfound by locals in need of the brand’s services and products.
How has Google’s design become a slave to dollars?
Learn more about the orchestration of SERs below.
The truth will shock you.