There are billions of web sites and blogs on the internet, but there are a limited amount of domain names.
Once a domain name is purchased you only have a few options. Dot com, net and org are the most sought after and any other extension (except for countries) is pretty much useless.
All of this means that domain names are a killer way to brand your business and create sites focused on your niche audience.
In this post we are going to show a few examples of different review sites that were able to secure awesome domain names and build quality content for their audience.
There is a massive amount of money to be made in the online gaming space, specifically from advertisers who are looking for new players.
When Roulette.co.uk was purchased, they made the awesome decision to create a review site and highlight all of the top roulette sites on the internet.
In exchange for creating an amazing resource, they will earn a commission for all referred players to the casinos on their site.
It’s extremely tough to get a generic domain name like “roulette“, but I’m glad to say they put the name to good use!
If you ever wanted to create a review site you might be thinking that you need to have a killer domain name. I wanted to highlight another web site, which focuses on the top hosting companies.
The difference between this site and the roulette review site is that they have completely different domain names. While one is a single domain name and very generic, the other is six words and not that value at all (from a domain resale perspective).
This site is also a great example of how to take a domain, create a review site and become an authority within a given niche.
If you search for “top hosting reviews” on Google, you will likely come across this site.
The last review site that we are going to cover is a combination of the two above, yet it has it’s own domain name that isn’t an exact match or even that short.
When it comes time for you to build your review site, you are going to want to think about the content that you are going to create for the site.
In this example the site is focusing on “super hero costumes”, yet the word review is no where to be found in the domain name or on the site.
Instead the site is continually updated with the latest super hero costumes available and sorts them into categories based on the super heroes names.
This is a good example of a niche review site that has a tight focus on “super hero costumes” but has a long tail that can feature and rank for hundreds of different “super heroes”.
Do You Have a Great Domain Name or Idea for a Review Site?
The main focus and stressing point of this post is to let you know that you don’t just need to have a killer domain name to create a review site that will make good money or find success.
At the end of the day it’s all about the content and the value of the user experience.
To learn more about different markets and how review sites are being created, all you need to do is go to Google and search for “product name + reviews” and you will likely come across a decent amount of review sites.
About the author
This article was written by Jason Stevenson who has several years of internet marketing and blogging experience. In addition to running a business full time through the internet, you will also find contributions from Jasonon popular online marketing blogs like http://bloggingtips.com.