The estimates concerning the amount of video uploaded onto YouTube vary. There is a video about anything and everything. Some say that it is 35 hours of video uploaded every minute!
Now, stop to think about how many of these people are just like you – 80% of the videos are done by amateurs, just like you. You want to find out how to make your video stand out from the rest.
These tips for customizing your YouTube channel will help to make your channel unique, and catch the eye of not only viewers, but of the search engines, as well.
Choose Your Channel Name
Your first step is to, of course, get a YouTube account. When you do that, you get your own channel. It’s as easy as that! So, give this a little thought.
Before you get your account, do some research about key words and key phrases. If you own a siding company in Dallas, Texas, the first phrase you would search would be “siding companies in Dallas, Texas”.
Then, you use every combination of those words, punctuations, abbreviations such as “TX”, and even misspelled words that you can think of. When you settle on a key phrase or keyword, use that as your account name.
That way, when someone types it in, your video may be on the first page, and attract attention.
Google bought out YouTube quite sometime ago and I have my theory that they favor YouTube videos over other related “video submission sites”. I see them all the time on the first page of Google.
Make It Look Like Your Website
Then, you design your channel. Use the same colors and fonts that you have on your website. This will help in branding your business.
Viewers will know that they are in the right place, if they follow a link from your video to your website. If there is an extreme difference between the two, the viewer may think he has been misdirected.
Customizing a YouTube channel isn’t that hard to do and if you really want you can just hire someone on Fiverr.com to do it for $5 dollars.
Use Your Profile Well
You’ll fill out a user profile on YouTube. Use this as a resume. You don’t even have to have it printed on parchment paper!
In your profile, you can put all of the information that you need to identify with your target group. Include a good photograph of yourself, too.
Sure, you can have your business logo on there – after all, you paid a graphic designer good money for that – but people want a personal link, and a photo does that.
Don’t forget to put an http://www. link to your site or blog. If you leave out the http:// part it will not be a clickable link.
You don’t have to be a TV star to make a video. Remember that 80% number as you present your information. If you simply can’t handle the idea of being on camera, then handle the camera yourself as you film others doing the work.
You can even voice over the narration later, before you post the video. Or, use Camtasia, Screenshare, PowerPoint to present your material.
Call To Action
Your video should have a call to action at the end. “If you want to know more about the advantages of aluminum siding over vinyl siding, call us at the number on our website.” “Call us today for more information.”
With a call to action at the end, and a cohesive look for your channel, your video channel will bring you more targeted traffic.