How to increase your Twitter followers? Who would not want a profile with tens of thousands of followers? Or even more than 100,000!?
These below are the results of a scientific investigation, made by Pointer. The survey covered more than five hundred Twitter profiles, which were followed and analyzed for fifteen months.
The first point that strikes to the eye is that making assessments and negative emotions in your tweets does not help you to increase the number of followers.
This could be due to the fact that Twitter is a social media where, generally, the relationship between user and followers are weak. This means that people tend to avoid following the accounts of users who complain or express negative opinions.
In contrast, research has shown that the tweets with good news and information have the ability to attract followers extent thirty times greater than personal and self-referential content.
Here is a chart of how certain factors or actions can increase followers on Twitter or hinder the increase.
Factors that Increase Twitter Followers
Let’s summarize the factors that facilitate the grow of the number of Twitter followers:
- the number of connections in common with potential new followers;
- a high frequency of retweets by other users;
- a high frequency of tweets with information and content;
- a detailed description of the Twitter profile;
- a Twitter profile that contains a URL;
- a massive and rapid spread of the tweet. The higher the peak of the shares, the more the profile is attractive to potential new followers;
- a high ratio between the number of followers and number of following;
- many tweets with a positive sentiment;
- the use of sought long words;
- the tendency to becoming followers of those who, in turn, begins to follow;
- the indication of its location in the Twitter profile.
Factors that Decrease Twitter Followers
On the contrary, these are the factors that reduce the grow of followers on a twitter profile :
- too many ”broadcast” tweets, that is not addressed to anyone in particular;
- too much negative sentiment in your tweet;
- including too many unnecessary hashtag in your tweets.
As mentioned, the results of this survey do not show big news on how to increase the number of followers on Twitter.
Let’s say that the value of this research is just to provide a confirmation on what Big Twitter profiles already know on how to get more followers.
Other Suggestions on How to Increase Twitter Followers
In addition to the suggestions of the research above, there are many other things to do that may increase the number of followers on your Twitter profile.
Here are some.
1 . Create Quality Tweet.
On Twitter is the same tip for a website or a blog : the winning formula is to create quality content! Therefore, the most effective way to increase the followers on this social media is to tweet interesting information. Whether you share your own ideas or other people’s content, you should try to tweet something that has real value, a great benefit for your audience.
2 . Write with Personal Style.
One of the first rules of marketing is to differentiate from the competition. On Twitter, a good way to stand out from other profiles in your niche is to write with a personal tone and style. In short, be yourself and add value to your words!
3 . Do Not Overdo the Number of Tweets.
Potential new followers are not looking for someone to invade their monitors!
4 . Show Passion for What You Write.
You need to show passion for your topics within your niche. This can make appear authoritative a Twitter user and, consequently, increase the followers of his account.
5 . Follow Popular Users in Your Niche.
Your followers on Twitter also depends on who you follow. You need to understand who are the most important users, the most influential, the most respected of your niche and follow them. And you should hope they reciprocate the follow!
6 . Generally Follow People Who Have Similar Interests.
This is truth not only for your market guru, but also for people with few followers. You should create an audience with same or similar interests.
7 . Keep an Eye on Trends and, if it is Not Too Forced, Try to Participate with One or More Tweets.
8 . Tweet especially During Peak Hours of the Day when Your Niche is Connected to Twitter.
This requires a thorough knowledge of your niche and of users who use this social media. In case of doubt, just consider that people generally are more favorable to tweet in the morning and in the early afternoon.
9 . You Must be Polite and Kind to Everyone - Even Strangers.
Unlike Facebook, inside Twitter everybody sees what you do, and they can judge you.
10 . Advertise Anywhere Online Your Twitter Account.
Do you have a Facebook or LinkedIn profile, a website or a blog? Well, you can add there your Twitter account. In two words: Be Everywhere! In fact, a good way to increase your followers is first to share online the fact that you are on Twitter!
11 . Add a Picture in Your Profile.
This may seem obvious, but you need to put an adequate photo in your Twitter profile, that should be able to attract the attention of users within your niche.
12 . Insert a Suitable Background in Your Twitter profile.
This action should be capable of arousing positive emotions in the users within your niche.
13 . Use the Most Important Niche Hashtag in Your Tweets.
Do you have anything to add?
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