How To Build A Blog That People Actually Want To Read

As a business owner, you know just how vital blogging is for your company’s success. However, how valuable is a blog that no one wants to read?

Visitors who come across your blog expect it to spark their interests. If not, your blogging efforts won’t result in an increase in traffic.

Here are some tips to ensure that you publish blog posts that your visitors actually want to read.

Your Title is the First Impression

We’ve all heard the old saying, “Don’t judge a book by its cover.” But, when it comes to blogging, your visitors will always judge your posts by their title.

It’s a natural response.

Therefore, you need to make sure your title catches the attention of blog visitors, and lures them in to read it.

One great tip for coming up with a good title: Ask yourself, “If someone asks me to describe what my article is about in 10 seconds or less, what would I say?”

The answer to this question should be the title of your blog post.

If your title doesn’t hook your readers in within seconds, your blog won’t get much traffic. Ensure that your blog post titles pique the interests of readers, making them interested in what you’ve published.

Don’t Forget the Basics

Publishing blog posts with simple, basic errors is one of the quickest ways to lose your target audience.

Always take the time to check and recheck the following before publishing your posts:

  • Do a Spell Check
  • Proofread for Grammatical Errors
  • Check to Ensure All Links are Correct
  • Proofread to Ensure that Sentences Flow Smoothly
  • Make Sure Your Content is Relevant to Your Blog’s Niche

It’s okay to make a few spelling errors, typos and other mistakes when you write.

However, if you want to build a blog people actually want to read, your readers should never see these mistakes.

That’s why it’s so important that you proofread your content, make necessary revisions, and proofread again before publishing.

A Man Reading on Laptop

Must Bring Value to the Lives of Readers

When readers land on your blog, they’re hoping to find some great insight on a particular topic. Your blog posts must bring value to the lives of your visitors to keep them engaged. This is also important to keep them coming back for more.

The best way to ensure that your blog brings value is to decide who your target audience is.

Knowing your target audience will help you understand what they’re looking for online. From there, you can share your industry expertise with an audience who’s already interested in what you have to offer.

People conducting searches online are looking for a solution to a problem they’re having.

Providing them with the knowledge they need to make an educated decision about a solution helps you create a relationship with your market.

This relationship is one of trust, which will help you gain lifelong, dedicated readers.

Add Interesting, Relevant Images

Always remember that “a picture is worth a thousand words”, especially when it comes to blogging. Your image choices should be relevant to the content in the post.

They should also be interesting enough to capture your audience’s attention.

People love visuals.

Images also help to break up your content, making your text more pleasing to the eyes. Before publishing your posts, search for images that help to engage and entertain your readers.

If your post is instructional, images that actually show the process you’re writing about will help your visitors understand your content better.

Keep Your Posts Organized

Readers pay attention to the way blogs are organized. Blogs that have clusters of words all over the place tend to turn readers off.

The text becomes overwhelming to look at and search through, causing visitors to leave, and never return:

  • Blog posts need to be written using bolded titles and paragraphs that are organized, and short. This improves the look of your blog.
  • Break your posts into sections using h2/h3 headings. This not only makes your posts look more organized, it adds to your SEO value. Search engines pay attention to keywords, putting even more value into h2/h3 headings.
  • Add categories to your blog. Make sure that each post is placed in a relevant blog category. This makes it easier for your readers to sift through your posts to find what they’re interested in reading.

Quality Trumps Quantity

The most important thing to remember is that your audience is seeking quality information about a particular topic.

The amount and length of the posts you publish is nowhere near as important as the quality of your content.

Your posts should intrigue and entice your readers, not put them to sleep.

About Chad Goulde

Chad Goulde works with The Blog Builders. If you are someone looking to start a successful blog, click here .

Comments

  1. Brilliant blog! I think the hardest thing in blogging is how can organize the post. Sometimes I do not have a idea to write :(. It really waste time and effort!

    • @Son – I had a hard time organizing my posts for the first year or two blogging as well. What I think really helps is simply taking 5 minutes to draw up an outline on a piece of paper first. Try that and see if it helps!

  2. Awesome tips given here in this article

    thanks for sharing bro !

  3. I always do my best to provide quality articles to my readers rather than updating all the time with insensible posts. This is for me the most important factor that encourages readers to continue visiting your site.

  4. Yes i am totally agreed on your that point which you mentioned about niche of your reader because when you will deliver quality content for your readers in your every post then readers will come again and again on your post. Because they know very well this is the destination from where they can get many things for themself.

  5. “Building a blog that matters” isn’t easy as it sounds. It takes consistent efforts and lots of marketing to get more visibility online.

    Most people think that creating good content is enough, but in general, the fact is that almost everyone is creating good content. There’s only ONE way to get more attention from others, that is – build a BRAND around your blog.

    Get to know other bloggers, frequently engage with them, help others to build better blogs for themselves; that’s how you will create value in the blogosphere.

    Great share Chad, just found your blog, found it interesting :) Keep in touch mate.

    • Rahul, it’s interesting – the debate between content vs marketing. I believe you need both: good content without marketing goes nowhere, but marketing poor content is a waste of time.

  6. He Chad,
    This is brilliant!
    I think the title is the most important thing that leads readers to your blog. Even when you are found on Google, if the title does not touch the readers’ point, they are not going to click through.

    I think it’s important to spend more time tweaking the title to make it an opened door to your articles

    Thanks for bringing value in this post. Hope you are having a splendid week

  7. Amal Rafeeq says:

    Well put Chad.
    You are right, titles must be something that promise value to readers and force them to read. Including personal experiences and making them laugh out loud while reading your article is a great idea to win their heart.
    Thanks for sharing :)

  8. I see that you followed your own rule for this article, “Your Title is the First Impression” – and I can confirm that it works, it got me in here :)

    Thanks for the article!

  9. I think adding an image should be included in the basic tips. Even if you mention the source at the end of the blog post.

    • Laura,

      Great point, it should be added to the list – sounds like the list needs to be 11 items long now, or I may even include that in the ‘Don’t Forget The Basics’ section. Thanks!

  10. Interesting as I am am looking into starting a blog. But, with so many hosts, options, and themes, it is taking me much longer to start it. Your article title “stood out,” I did pick up a few pointers here, as well, I will be bookmarking this site – thanks.

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