Do Not Make These Serious SEO Mistakes – 23 Key Points to Check

Every blogger wish to reach the best position in search engines rankings. You strive for this to happen, using the SEO techniques that seem most effective.

But search engine optimization is a complex discipline.

It is also constantly changing, as they are the algorithms of search engines. Therefore, it is often easy to make mistakes.

It happens that you adopt a SEO technique, you believe it will bring a benefit to your website ranking, and instead you risk even a penalization!

What can you do? Is there a sure recipe for the positioning of websites?

The answer is no. There is not a foolproof recipe, because there are so many factors to consider. And then, you should think that what works for one website does not mean it’s good for another.

However, experience shows that some optimization techniques certainly work (until today, tomorrow we will see!).

In fact, nobody can predict how search engines algorithms will change.

The question that need to be answered is this: what are the most frequent and most serious SEO mistakes?

If you know the most common SEO errors, then you can avoid them.

So let’s see this list. There are four categories :  conceptual mistakes, technical ones, the ones on content and those on links.

SEO Conceptual Mistakes

Here are a few SEO mistakes that can be defined “conceptual”. It is a question of error that arise from having misunderstood SEO profound meaning, in other words its essence.

1 . SEO is dead.

It’s not true. SEO is still in good health. It is common to say sometimes that this or that thing is dead …

2 . SEO is a discipline that has to do with search engines, so you should create content written exclusively for the search engines, while neglecting the needs of users.

Very wrong. The first thought of those who create content should always be for humans. This means you need to write quality content that readers of the website found not only interesting, but also perfectly legible and understandable.

3 . With SEO you can get fast results.

False. The positioning of the websites is a job that takes time. Just to give you an idea: in principle, SEO interventions give good results after three to six months.

4 . Since SEO is so important, you have to over-optimize a website.

Bad idea. The over-optimization can bring more problems than benefits (Google will give you a penalty for this).

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Do Not Make These Serious SEO Mistakes : 23 Key Points to Check – Click to Tweet

SEO Technical Mistakes

This is a list of errors caused by incorrect application of the techniques of search engine optimization. Also in this case, you can produce considerable damage to the positioning of your websites on search engines.

Be sure to avoid these errors.

5 . Create too heavy pages.

The loading time of a page affect its ranking on search engines. In other words? If the pages of a web site load quickly, their positioning will be better.

6 . Having broken links on your website.

Besides giving usability problems, broken links prevent the search engine spiders to scan the entire site and, therefore, they may make some non-indexable content. TIP : use “broken links checkerWordPress plugin.

7 . Create too long URL or too full of keywords.

You should instead think about URL as short as possible and which contain only your most important keywords.

8 . The website does not have clear architecture.

This is a serious SEO damage. Let’s take an example. The primary keyword of this post is “SEO mistakes”. In your opinion, from the point of view of SEO, which of the two URLs below is more effective?



9 . Do not create a sitemap.

Instead, creating a sitemap will help search engines to navigate into your website more easily, while considering all of your pages. TIP : use “Google XML Sitemaps” plugin.

10 . Do not upgrade your site or blog.

This is a mistake you pay over time. The freshness of content helps a good ranking of websites on search engines. In this sense, the results in positioning in the SERPs are increasingly at risk: what you have achieved must be defended with a continuous work.

SEO Content Mistakes

We know that content is the king on the web. Therefore, you should first strive to create quality content. At the same time, this content must also be well optimized. See some mistakes you must avoid while creating your content.

11 . Creating duplicate content.

The duplicate content has been severely penalized by Google. TIP : use Duplichecker or other online tools to check duplicate content.

12 . Use multiple languages ​​on the same page.

This can confuse the search engine spiders.

13 . Use the same title tag for multiple pages.

Each page should have its own specific title tag.

SEO diagram

14 . Do not insert the primary keyword in the text of title tag, H1 tag, description tag and H2-H6 tags.

This means weakening the effectiveness of your on-page SEO.

15 . Do keyword stuffing.

This behavior is powerfully penalized by Google!

16 . Do not insert images within your content.

The images, if applicable, are an aid to convey the message of your content. Moreover, if properly optimized, they provide significant advantages in SEO terms. In short: the positioning of a website which pages contain images that are properly optimized is better. TIP : fill the attributes title and alt text of your images.

17 . Being stingy with internal links between pages of your website.

The internal links can instead make a good contribution to the positioning of the pages of your website.

SEO Link Building Mistakes

Since links are so important, you must pay attention to not make these mistakes.

18 . Create links to SPAM websites.

There can be many problems doing this, especially if the number of links to spam sites is high. In this sense, you should install on your website or blog a spam filter that intercepts the comments on the articles or posts containing a link to a spam site. TIP : use “CommentLuv“, which contain GASP, a powerful anti-SPAM comments plugin.

19 . Have few internal links.

As mentioned above, internal links instead have positive effects on the positioning of websites.

20 . Doing link exchange or even buying links.

These practices are punished by Google. Links to your website must be natural.

21 . Neglecting the power of the anchor text.

Choosing the right anchor text is important for the positioning of your websites.

22 . Having links that do not work.

As mentioned above, in addition to the damage in terms of web usability, if the links are broken the internal content of your pages may not be read by the spiders.

23 . Register your website to directories considered as SPAM by Google & other search engines.

Think a lot before choosing to submit your website to directories. Choose only the high quality ones.


This is a list of SEO errors you should avoid.

In your opinion, which are the most common and serious SEO mistakes?

Please let me know in the comments, thanks!

Image courtesy

About Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.


  1. #14 are you meaning to use the same keywords for H1 and H2, etc? Another question pages too heavy, if you have a products page with 100 products should you make it 2 pages with them numbered 1-2? I’ve read each way and not sure which is best. Because 2 could be considered duplicate content via Google. Great advice! Thanks for sharing Erik.

    • Erik Emanuelli says:

      Well, if possible, yes, Lisa.
      Of course the content must be readable and created for users, not search engines.
      This is theorically.

      Regarding second question,
      if you split those 100 products in two pages,
      with 50 products for each page, why should Google see duplicate content on that?

  2. Hi,
    I think these are the comm0n mistake of anybody can do in SEO.
    Thanks for sharing with me.
    Great job.

  3. These are some good tips, Surely the whole process required a good amount of work and more importantly patience.But still i see some people have just started creating content marketing schemes so its gonna be another challenge after link schemes and blog networks .

  4. Thanks Erik, but did you realize you have a misleading link in this article?

    #4 You talk about broken links, and add a link to a wordpress plugin (least thats what I expected) It actually leads to Hostgator sales page.

    Disappointing, but i’m sure i can search and find the plugin.

    • Erik Emanuelli says:

      Hi Liza,
      I don’t see your point.

      There are no broken links in this article.
      That “WordPress” link is a referral link pointing to HostGator, produced by “MBP Ninja Affiliate” plugin.
      In a +1200 words article, I think that a single referral link can be added, no?
      And that link is under the word “WordPress”, not “Broken Link Checker” plugin.

      I decided to not add the link for Broken Link Checker plugin, as you simply need to search it with that name in your
      Wordpress Dashboard—>Plugins–>Add New.

      Anyway, if you need the link, here you have it:

      I do not see how you can be disappointed, but we live in a free world, and internet is even more free.

  5. Hi Erik,
    How are you this week?
    SEO has really changed in recent years. Some of these things in those early days were hot cake but with time, they are dead. I like the way you have broken the points for quick understanding. Thanks for publishing this on facebook

    • Erik Emanuelli says:

      Hi Enstine,
      a really busy week, I hope the same for you! :-)
      Thanks for asking.

      I am glad you liked the article : SEO is really changed and it will keep evolving.
      Have a great week ahead, Enstine!

  6. Thanks for sharing these tips they’re really helpful for me !

  7. These are common mistakes when it come to SEO.. I’ve seen people made this mistakes as well as I have. One thing I ignore is #21 which is the anchor text.. This helps in the long run when positioning your websites to get more traffic. Thanks for sharing Erik!

  8. Effective SEO mistakes are clearly consolidated here by you Erik sir! Its nice.
    You covered all possible mistakes and nothing is missed here. Hope I am avoiding these SEO mistakes for my posts to do better blogging.
    This SEO post is simple & exceptional and can be clearly understand by the newbies. Thanks for writing and sharing the useful post!

  9. I think this article is an oxygen of new blogger mostly blogger don’t know so guidelines and create a spam link on I also do same thing but read your article I hope correct my mistake Thanks

  10. Great article, SEO is facing lot of changes on day by day. A single mistake can became dangerous. so I understand these are superb tips for learn.

  11. mohan kumar says:

    thanks for this useful information
    i will improve and do better work on my website thanks alot again

  12. christina Maria says:

    This is amazing post. Now I well aware about these SEO Mistakes.

  13. Do you have a recommended keyword percentage for pages? Some SEO companies I know say that 5-10% of the content on a page should include the keyword or phrase. What are your thoughts?

    • Erik Emanuelli says:

      SEO Pressor or other SEO plugins suggest around 2-5% .
      In my opinion, it’s better to not go up to 2%.
      You do not want to write a 600-700 words blog post and mention the same keywords over and over again.
      Your readers will notice that!

  14. The constantly changing search engine’s algorithm makes sense. Online users will get to read, follow and share relevant content and that is what Internet should be squarely aimed at.

  15. i have one question in my mind ,My page loading time is 3 second, All time i check my blogger in seo website for health it,s “86%” but my viewers are so low why any body can help me ?

    • Erik Emanuelli says:

      Loading speed time of your website is only one of the many factors Google consider in order to rank your blog.
      You should work on many others!

  16. Osho Garg says:

    If we consider content is King then SEO will be Queen. It is the heart to get good rank in Search Engine. Thanks for sharing elaborate tips on SEO. New bloggers will find helpful

  17. I’m pretty big on creating lengthy keywords and URLs. So thank you very much for your guidelines. And I’ll be sure to share this post to my blogger friends as well.

  18. Yes, SEO is not dead. I completely I agree with your point of view. Thanks for sharing that information with us.

  19. SEO is not about manipulating search engines such as Google, Bing or Yahoo. Search Engine Optimization is about creating clean and detailed web pages that can be easily read by automated robots

  20. thanks for sharing the exact guidelines for making seo successful …you can’t climb the search engine with clack hat or unprepared sites

  21. All the above mentioned 23 SEO mistakes are 100% applicable to Google webmaster tools guidelines. I would say SEO will not be dead as long as there are search engines. Google is just concerned about the money which they are missing out in the SEO industry.

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