Most blogs are a mixture of Design SEO and analytics. It’s pretty easy really to start a blog but getting it noticed and having regular traffic is difficult.
You need to go beyond the basic plans to get your blog noticed and here is how.
This feature allows you to connect all your blog content that is on the internet and have it in one author/bio profile.
The easier it is to find your content over the web the more chance people will visit it. There are guides on the web to setting up author mark-up like Aj Kohn’s “guide on how to implement REL= Author”.
By adding a picture to your Author Markup, it gives you a social identity and can increase the chances of people visiting your content.
You may be interested in reading this : Author Influence and SEO
Join Target Audience Communities
If you get to know your potential target audience and engaged with other blogs they may reciprocate and visit your blogs.
Google’s DoubleClick planner is useful in this situation…If you go on to a relevant site and then look at the list of sites it creates, and start involving yourself in their blogs by reading sharing and commenting.
Joining question and answer sites is useful as well because if you answer a question relevant to some of the topics you blog about you can post a link to your blog which can explain it more detail.
Validating Your Site
It is one of the first steps you must take to improve your sites reputation. You must first find out where your site is by validating it.
This is how you would validate it
> Multiple Browsers
> Multiple Devices
> Dead links
Images and Illustrations
Using images and photos are the most popular form of media.
Sharing relevant photos is useful to attract attention.
Don’t Just Use Obvious Social Media
All though a great majority of people use Facebook and Twitter some of them will use other Social media sites like:
Depending on your topics you can pick the relevant social media sites to join and start engaging with readers. These smaller social media sites will help you develop content for your blog posts.
Once you establish a relationship with people they may follow you or start reading your blogs.
Your Site Look and Performance
If your site is untidy, you probably will not get the links. One of the things you need to take into account is building a clean and tidy web design.
What a reader thinks about your site is just as important as the content; if you invest in a good design then your site rank may increase.
Site Speed is vital as well Slow sites will not bring in traffic, this will impact your rank in a negative way as Google takes in to account the speed of your site as well as design and content.
Finally the vital content of your post must be visible straight away.
More than 80% do not scroll down so if they can see the important content straight away they may carry on reading.
Tracking and Measuring Your Site
You need to measure your results if you want to improve your site. Here are a few ways to do so:
> Google Analytics – If you haven’t already – create an account. You need to understand where you are before you try to grow so as soon as you open your site and start collecting data from your embedded tracking code. You will more than likely be sending out content through an RSS feed so check these metrics on Google analytics as well.
> Browser tests – check your design and photos that you share on your site have the same quality on all browsers like Firefox, Chrome, internet explorer etc.
Your blog will continue to grow if you follow these steps, maybe not at the rate you want eventually you will get the results you are after.
Image courtesy of Jomphong at FreeDigitalPhotos.net