Most successful blogs feature guest posts on a fairly regular basis, and different bloggers will do it for different reasons, but it is always a mutually beneficial relationship for everyone involved.
It doesn’t matter which side you are on, the value of guest posting on blogs is immense. Both ends have their own set of pros and absolutely no cons.
The most ideal scenario is a totally equal exchange: I’ll update your blog if you will update mine. You win, and in exchange you get to win again, because there are gains to be made in either case. It really is a no-brainer and something that all bloggers should embrace.
Everyone should be doing it, but not enough bloggers give this the kind of importance it should have.
Below we will look at the reasons you should value guest posts, from both perspectives
Guest Posting on a Related blog
When you write a guest post for a blog in your niche you are being given the opportunity to stand up in front of a whole new audience, and hopefully you will be able to get their attention.
It’s your time to shine and show people what you are worth.
Gain New Readers
The most important thing here is that you might convert some of the people who read your guest posts into regulars back at your own blog.
If they like what you have to say, your style of writing or even just your personality, they are likely to have a look at your blog.
Once there, they are actively deciding whether or not to become a regular– it’s the whole reason they came.
Establish Yourself as an Expert
Even if you don’t grab that many new readers out of the deal, you are spreading your ideas and your brand that much further and wider.
When you can say that you have written articles for dozens of blogs in your niche you are going to be given a lot more credibility, and some people may even start to recognize that your name comes up a lot and wonder who you are.
Make New Connections
While you are playing host at another blog, you should definitely make a point of having an active presence in the comments.
Not just on your article, but especially there, where people will be specifically looking for answers from you, or just to talk to you. You might not have won them over with your post, so you get a second chance in the comments.
Having Guest Posters on Your Blog
Inviting a fellow blogger to write a post for your own website is more than just a day off for you, and it is definitely more than a favor that you are doing for reciprocation.
You should see direct benefits just from publishing a guest post on your blog.
Gain New Visitors
Just like guest posting the other way around, one of your biggest benefits is being able to get some of your guest’s readers to come to your site.
Very often bloggers will mention in their blogs that they wrote a guest post elsewhere, or they will tweet about, spreading your link even further.
Establish Your Site’s Authority
Rather than establishing your own expertise, having guest bloggers post on your site shows that your blog has added weight behind it, with experts in somewhat different areas or who speak from perhaps different perspectives.
This definitely makes a blog seem more authoritative and respectable.
Filling a Void
Continuing with that point, it’s not just about the image it creates for you, but a very real issue you may have, which is that nobody can be great at absolutely everything.
If you can bring in experts in different areas of your field to write about things you normally wouldn’t cover, you are increasing the value of your blog.
Getting Started
You may think that developing these kinds of relationships with other bloggers is a large or intimidating step, or that you simply won’t be given the time of day by some of the larger blogs in your niche, but it’s important to give it a shot.
More often than not you should find that people are very receptive to this sort of thing, and if your writing is good they will want to be involved with you.
That said, popular websites are much less likely to give you a shot when you don’t have the traffic yet to make that relationship a truly equal one, so don’t be deterred by rejection.
You may have to work your way up by forging relationships first with blogs that are much smaller, and that is still absolutely worth every keystroke.
About Perry Pearse
And this is the value I get from reading this awesome post -idea – more idea why should I visit, guest post, and be active on the comment. I am also happy to know that thru the years I became patient with blogging. I do not expect results overnight, or even in a week, I stop looking at stats.
I perform more essential task – that’s getting out from the shell and explore and expose myself. I want to meet new bloggers. I want to build relationship with them. I know it’s far more valuable than taking all my available time submitting my links to social bookmarking sites. Direct interaction pays more. But I do not say that I will stop my social bookmarking activities – rather I want to balance my time.
If I am afraid to submit guest posts before – now I will trust myself that I can write one! Thanks to my friend who encourage me to write a guest post!
Again, I am filling my head the importance of guest posting and want to spend my time productively… guest posting is my next big plan! I have one live here.
Regards,
Prime
primeaque86 recently posted..Why Make Money Online?
Thanks for your comments Prime. Sounds like you fully understand the values of guest posting. Social Bookmarking has it’s place too in an overall strategy to build your audience. Best of luck with your online endeavours.
Your are welcome Perry. I also plan to guest post here at iTechCode. I love this blog. It presents relevant information on how should blogger face the real challenge in the blogosphere. I have a big plan about guest posting and see each other again!
primeaque86 recently posted..Why Make Money Online?
This is really an awesome posting. I will apply it to my self to improve my blog. Thank you very much for sharing this useful stuff.
Heru Prasetyono recently posted..:: Buy And Sell Cars For Profit – Be Your Own Boss – Make Easy $300 to $3000 PROFIT per Car! – Home
Thanks Perry for these awesome tips and benefits of guest blogging. It’s being used at a high pitch these days. However a couple of days ago, I wrote about the disadvantages and points anyone should note if setting out for guest blogging. Please find it at commentLuv link below.
Suresh Khanal recently posted..Stop Guest Blogging Right Now Or Do It Right
Thanks Suresh. I read your blog post and yes as you say, “You must always try to give best of yourself and create the best possible impact”. You must always be producing quality content, both on your own blogs and with your guest posts.
Perry, thank you so much for putting this together, it was a very well written and thought out article.
I don’t guest blog, basically because my articles don’t even grab my attention, they are rubbish.
But I do accept guest posting, I have to say that traffic has increased both in traffic and in quality, for all parties.
The problem I have is the quantity of frankly bad articles I receive every day from newbie bloggers, or people who speak english as second language. I even received one with no resource box, no name and no link this morning!!
Liza
Liza Shaw recently posted..Does Email Marketing Still Have A Place?
Hi Liza. You make some good points. There are some ways around these. You can hire a writer to post for you from the usual places like Elance and use these as guest posts. For guest posts on your site, set some clear guidelines of what you will accept. Use freemakemoneyadvice.com’s guest post guidelines as a guide as the guidelines are clear and easy to follow and will filter out a lot of the trash. Hope this helps.
Perry Pearse recently posted..Top 10 IT Blogs In The Universe
Really impressive with your blog post. Helpful for me. Today i start post for publish via guest to other website. hope i will get so more audience.
Reaz recently posted..Grab attractive mobile website from dudamobile
Great post! I have found guest posting very beneficial to gaining readers and growing a online platform. Every Monday I have set aside for people to guest post on my blog. My desire is to expose other writers/bloggers to my community of readers and to vary the insights on the topic of leadership.
I just found and enjoy your blog.
Dan Black recently posted..Three Leadership Pitfalls and How to Avoid Them
So far, guest posting is the most effective way to grow a blog and to generate traffic for a blog. It can be precious for both the blogger and the blog itself.
Heru Prasetyono recently posted..Foto Dinero Facil – Como Ganar Dinero Facil en Internet
Very nice article guest post is the best way every to get free and targeted web traffic for your blog thanks for sharing !
anis chity recently posted..5 Top Plug-ins For Displaying Videos On WordPress blog
Guest posting is ok – but only if you can get on the high traffic blogs. Anyone can sign up to myblogguest.com and get guest spots at loads of average blogs – but what will this get you? Not much, apart from a low link.
Guest posting is good yes, but only when done efficiently.
John Banks recently posted..How To Use Twitter Effectively
Great point John. There’s no point on guest blogging on a site that is unrelated, has no traffic or history. Do your research first.
Perry Pearse recently posted..SEO Tips For WordPress
I think its important for bloggers to focus on guest posting only on top blogs. With SEO’s focusing on all aspects of blogs, there seems to be a downside in quality of posts and also its changing the game from creating reach to building backlinks. With this in mind, I’ve moved away from guest blogging this year. Your article is very detailed and anyone who is new to guest blogging can find good tips here.
Eddie Gear recently posted..Scribe SEO Review: An Unbiased Review of Copyblogger’s Content Marketing Tool
I love guest posting. I get to interact with the people of the same interest as mine while gaining more readers as well.
Sarah Park recently posted..10 Fuel Saving Tips for Drivers
Awesomely good. I did love to accept and give guest post. They are really helpful to increase traffic like a bomb!
Mehul recently posted..Create a Blog that attracts Clients in 4 Simple Steps
Make a good preparation before doing guest posting on another related blog. A good blog content will attract new readers and and their reliances to our blogs.
Heru Prasetyono recently posted..500 Scrapbooking Sketches
Heru, you’ve nailed it. As I said a little earlier, prepation is key. Have a strategy of when and where you will guest post. Quality should alwyas be your best. Guest blogging should be part of your overall marketing strategy.
I just hosted my first guest interview with Brandon Pearce, family man, truth seeker and successful internet CEO/Consultant.
This is my first attempt at a guest interview and I was thrilled when Brandon accepted my invitation. I immediately felt connected to him as I read his stories and wanted to learn more about him and share it.
I truly hope his insightful answers will help those who read it.
Pat recently posted..TALKING ABOUT EMOTIONS AND THEIR TRIGGERS: Guest Interview with Brandon Pearce – Husband, Father, Truth Seeker and Internet CEO/Consultant
This is the first time, I read both sides of the story. I knew the guest poster gets some additional traffice, but never knew what it could mean for the host. Thank you for sharing this informative post : )
Thank you so much .
Only a real blogger knows the importance of guest . This will help the persons to increase their knowledge , share with other persons and also helps to promote their site to high level . This post is really very help full for those also who starts their blog or any other website first time .
Once again , Thank you so much .
Deepak recently posted..SSC Stenographer Grade C Exam Notification 2013
@Pat – I Love the idea of a guest interview. Will explore that a bit more. congrats
@Usma – Your right, getting additional traffic is one aspect but as you say there’s much much more to guest posting
@Deepak – Thanks for your kind words. For those starting out with blogging, the value of guest blogging is immense
Perry Pearse recently posted..5 Tips To Get More Traffic To Your Blog
I have been guest posting on good blogs for quite some time now and it has proved to be really beneficial for link building..It is one of the most popular and ethical source to get quality back links. Interaction is surely another benefit. Great post. Thanks for sharing.
Doing guest posting in a high PR blog is really a great chance for any blogger to be able to be reached by new other readers of the same niche. The beneficial of doing this work is inevitably immense.
Heru Prasetyono recently posted..Earn Money with Teachers Pay Teachers
I don’t get guest post requests very often, but the ones I get are very beneficial from a traffic and search engine perspective. The material I end up getting in my email has a lot of quality to it with great pictures for more viral marketing. I think guest posts are great only when you know your audience, the content is great, and provides a benefit for both parties.
John recently posted..How Can Your Web Hosting Service Affect Your Ability to Make Money?
Great pictures or great info graphics are great for making your content go viral.
Perry Pearse recently posted..5 Tips for Creating a Killer Blog
currently my blog is not that much optimized and hence i never think about guest posting but after reading this post i am motivate to go for the same , thanks a lot
Regards,
Tips Via Blogging