Most successful blogs feature guest posts on a fairly regular basis, and different bloggers will do it for different reasons, but it is always a mutually beneficial relationship for everyone involved.
It doesn’t matter which side you are on, the value of guest posting on blogs is immense. Both ends have their own set of pros and absolutely no cons.
The most ideal scenario is a totally equal exchange: I’ll update your blog if you will update mine. You win, and in exchange you get to win again, because there are gains to be made in either case. It really is a no-brainer and something that all bloggers should embrace.
Everyone should be doing it, but not enough bloggers give this the kind of importance it should have.
Below we will look at the reasons you should value guest posts, from both perspectives
Guest Posting on a Related blog
When you write a guest post for a blog in your niche you are being given the opportunity to stand up in front of a whole new audience, and hopefully you will be able to get their attention.
It’s your time to shine and show people what you are worth.
Gain New Readers
The most important thing here is that you might convert some of the people who read your guest posts into regulars back at your own blog.
If they like what you have to say, your style of writing or even just your personality, they are likely to have a look at your blog.
Once there, they are actively deciding whether or not to become a regular– it’s the whole reason they came.
Establish Yourself as an Expert
Even if you don’t grab that many new readers out of the deal, you are spreading your ideas and your brand that much further and wider.
When you can say that you have written articles for dozens of blogs in your niche you are going to be given a lot more credibility, and some people may even start to recognize that your name comes up a lot and wonder who you are.
Make New Connections
While you are playing host at another blog, you should definitely make a point of having an active presence in the comments.
Not just on your article, but especially there, where people will be specifically looking for answers from you, or just to talk to you. You might not have won them over with your post, so you get a second chance in the comments.
Having Guest Posters on Your Blog
Inviting a fellow blogger to write a post for your own website is more than just a day off for you, and it is definitely more than a favor that you are doing for reciprocation.
You should see direct benefits just from publishing a guest post on your blog.
Gain New Visitors
Just like guest posting the other way around, one of your biggest benefits is being able to get some of your guest’s readers to come to your site.
Very often bloggers will mention in their blogs that they wrote a guest post elsewhere, or they will tweet about, spreading your link even further.
Establish Your Site’s Authority
Rather than establishing your own expertise, having guest bloggers post on your site shows that your blog has added weight behind it, with experts in somewhat different areas or who speak from perhaps different perspectives.
This definitely makes a blog seem more authoritative and respectable.
Filling a Void
Continuing with that point, it’s not just about the image it creates for you, but a very real issue you may have, which is that nobody can be great at absolutely everything.
If you can bring in experts in different areas of your field to write about things you normally wouldn’t cover, you are increasing the value of your blog.
You may think that developing these kinds of relationships with other bloggers is a large or intimidating step, or that you simply won’t be given the time of day by some of the larger blogs in your niche, but it’s important to give it a shot.
More often than not you should find that people are very receptive to this sort of thing, and if your writing is good they will want to be involved with you.
That said, popular websites are much less likely to give you a shot when you don’t have the traffic yet to make that relationship a truly equal one, so don’t be deterred by rejection.
You may have to work your way up by forging relationships first with blogs that are much smaller, and that is still absolutely worth every keystroke.