A successful blog is not a set in stone. It takes continual work to keep it alive, and if I want to be a blog world survivor, I have to do just that.
Many successful blogs go belly up each year, lost in the sea of SEO, competition from new and fresher blogs, and neglect. I contend however, that everything needed to survive the blogging world can be learned from Survivor.
Keep Your Enemies Close
While they are not enemies per se, other bloggers in the same niche are certainly competition. I don’t want to get voted out by the net surfing public, so I have to know what their other options are.
I visit other blogs in the niche frequently, befriend other bloggers in the niche, and leave useful comments on their post.
The bloggy love option or something similar is a must so that there is a link back to my last post. I must be careful that I do NOT become a pirate.
Directly copying someone else blog post or even just the general idea is not cool. Instead, I try to find common niche bloggers that are willing to team up with me.
We pledge to never copy idea and even promote each other’s posts. I consider it a sort of friendly “bloggers’ alliance.”
I Have to Be a Team Player
Survivors may be alone in the end, but they start out as team players. No one is the last man standing without help from someone or helping someone along the way.
I join Facebook groups that would be interested in my blog, +1 related articles and blog posts, and Tweet and retweet as much as humanly possible.
Joining in and participate in related forums helps as well. I share my own posts and links, but I also share others that would be useful to my readers.
Asking legitimate questions and leaving useful, informative posts and comments is a great way to get involved and get other interested. This helps in more ways than one.
Readers come to rely on me as a source of information and those who reap the benefits of my sharing and Tweeting will likely return the favor.
I just have to make certain to share useable information and not shamelessly promote my own stuff too much.
I Must Stay Informed
Contestants that lose track of what the others on the island is up to are doomed.
To avoid that in the blogging world, I keep track of what is going on with the search engines and SEO, pay attention to what is happening on other blogs, keep tabs on what is working and what is not, and strive to be flexible enough to make changes when necessary.
I make it a point to read up on new Google updates, look for fresh articles on SEO, and take note when a fellow blogger in the same niche gets a sudden influx of followers.
I May Have to Sacrifice
The contestants on the show have to make sacrifices, and so do bloggers. If times are hard, I may have to sacrifice more time, and may even have to literally fast due to lack of money for food.
However, I will not give up. No survivor ever made it to the end by giving up. Giving up sends smoke signals to the hungry search engine wolves that it is time to swallow my blog up.
If traffic or income slows, I will not stop.
I have to keep writing, look for new and fresh content, and work harder at marketing. I have to comment more, share more, Tweet more, add more pictures, and get fresher.
While Survivor and other reality television shows are much further from the real world than their producers would like us to believe, it is still true that when it comes to blogging, Survivor can tell us all we need to know to about blogging survival.
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