How do you post something on your blog from idea all the way to marketing it? Most people probably won’t know what that means.
They just write something and hit publish. If they’ve bothered to open a Facebook and Twitter account they might share it there with the fans and followers they bought for a few dollars.
You surely know deep down that you can’t run a business that way. People will never reach your site and they’ll definitely not buy your stuff. You might already be wasting your time.
Stop what you’re doing until you find out if there’s an easier way to build your business. It all starts with search engine optimization and reaching the top of the search engine for all your favorite keywords.
Before you even start typing your article you might start asking yourself some very important questions about SEO. This goes on until you’re satisfied you have marketed it enough.
Before you waste any more time we’re going to take a deeper look inside.
Google Keyword Tool
When you think of an idea for an article you need to go check the Google Keyword Tool to see if there are any related keywords you can use in it.
You should be hoping to find one with lots of searches and another couple of little ones with fewer searches. This will mean your article has a chance of doing good things in the search engines.
You can also use the tool to pick out certain keywords and base an article around them. Whether or not you think of the idea first doesn’t really matter.
Article keywords
There’s a difference between mentioning your keywords and filling 50% of your article with them. That’s called stuffing and nobody likes it. Google will know what you’re doing and it will punish you.
When a company has so much power over your bottom line you can’t push them. Mention it in your post title and you can maybe mention it another once, possibly twice in the article.
Bolding keywords and other crazy things like that isn’t going to do much compared to yesteryear.
Telling Google more
You can still add more keyword magic to your article, but depending on what theme you have you might need a specific WordPress plugin like Platinum SEO.
It lets you put your keyword in between the title tags which will show up in the search engine. The same goes for the meta description.
Remember this isn’t another chance to keyword stuff and you should just use them sparingly.
When combined they will help a little, so why not?
Inform key people
You aren’t going to be able to produce great results no matter what you do. You could actually get lucky, but nothing beats the power of someone who already has a big audience.
If you’ve connected with people online you might want to shoot them an email if you think they might be interested in your latest article. They might tell their readers about it.
You can also contact people if you’ve used their advice to find success. They will really love bragging about how they helped get you results.
Ask readers to share and comment
When you write something you should ask people to comment. More words on your page equal a bigger chance of getting more long-tail keyword results.
This results in more traffic for each article. They could also share you with their friends on social networking sites and you get a backlink from each person that does this. With the sharing technique you also get instant traffic which is nice.
Do you have any other tips about how to market your content?
Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net
About Mike
very impresive article im new blogger can i ask a question how many keyword use in 500 article ?
syed recently posted..11 Secrets to Reduce Bounce Rate Dramatically
There is not a right answer.
It really depends from many factors.
An average I should say is 2%.
@Syed: I don’t pay attention to keyword density most of the times. Don’t mention a keyword a lot of times if that looks unnatural.
When writing an article it’s an important to choose right topic and also select appropriate keywords. Very good tool is the SEO Pressor and Scribe. With these tools, you can create optimized article without any problems. Their disadvantage is the price.
Petr recently posted..How to Flip Websites for Profit
@Petr: I hate SEO Pressor as a guest blogger. A LOT of bloggers seem to be using it and my first drafts fall below the required expectations most of the times.
“the fans and followers they bought for a few dollars” Hahaaa… Thumb up to the sense of humor.
Yea, I like your idea of informing to key people. Hmm… If I have good relationship with a dozen of key people that will result much more compared to sharing with ‘the fans and followers bought for a few dollars’!
Suresh Khanal recently posted..Twitter Cards and how they can improve traffic
Completely agree, Suresh.
Few real connections are worth much more than thousands of fake fans or followers.
@Suresh: If you follow any of the big marketers, you will see how any new product / service is ‘promoted’ by others.
Once again a very great article. Reading your articles really helps new bloggers like me. ty
Albrecht recently posted..Reading Emails
@Albrecht: Thanks for your comments. I am glad that my post was of some help to you. I wish you success in your blogging journey.
SEO copywriting is a major aspect of Search Engine Optimization. It is the process of making sure that your website ranks high on search engines.
A very good lesson, Mike. Actually I know a little about SEO even though I realize that SEO is very important to optimize my blog in order to be loved by Google.
Here I enjoy reading your posting and it is good for me. I hope I can learn a lot about SEO by oftenly visiting this blog.
Thank you vert much for sharing this precious material.
Heru Prasetyono recently posted..Membership Sites Blueprint
@Heru: Erik has some really good gems on this blog. You may want to see some of his old posts and you could learn a lot.
Thank you for reminding me Mike. You are right that I can learn a lot from Erik through his blog here. I haven’t explored this blog and found some precious topics here. Erik is a great blogger.
Heru Prasetyono recently posted..The 3 Underground Secrets Of Making Money Online