Usually at beginning of the year, everyone is making plans for the coming months and they are full of good intentions, which are then more or less respected.
As a blogger, you should start to plan about what you will change in 2013, looking at what the past year has left you as experience.
You should think about how to learn from the choices made in past, for your best interpretation of future large and small projects.
So, below I have summarized six keywords, that you should consider when planning a strategy for your blog and for your online presence during this new year.
Does it really make sense to try to catch up a post a day, a week, a month?
Well, not as much as one might think – and anyway it’s up to you to decide-.
In few words, with the huge amount of methods that I have to stay in touch with you, what I really care about is that you show me to be here today, tomorrow and in the weeks-months to come.
So that you have the opportunity to begin to trust me and to be confident in what I propose or I write about.
At the end, no matter if the balance is one post a day or barely two a month.
There are many types of content that a blog can show to readers. It can be the common post lists, or interviews, reviews, guides and so on.
If you really want to invest your time in your blog during this 2013, you should begin to wonder how to offer more varied topic and content to your readers.
Anyone can pull off the keyboard a few paragraphs just to fill the void, but just few are able to build really good content.
With all the articles about SEO and Content Marketing, sometimes you may forget that this is always to propose a useful service to your readers.
Usability is a word that is neglected, especially in the beginning if your blog, when you are trying to compete with the volume of fire of large websites and you are looking to get some readers from search engines.
But if you really want to build an online business that (completely or not) relies on your blog, you should begin to think on how to give your readers the best experience while visiting your blog.
Are you doing this?
YouTube, Pinterest, Twitter, Facebook. And there are a lot more. Use social media! These networks are there for you.
There is no room for “I do not fully understand how to use it”.
Try to use your strength to deliver your content in many ways as possible, but pay attention to not overload your audience with too much information – ergo, SPAM -.
See this :
You should always check your blog statistics.
Only through a right understanding of your target audience, you may hope to better engage with them and so effectively grow your business.
Of course there is not only Google Analytics. There are many more useful tools.
Understanding how people interact on your content – beyond checking just the pageviews – is a necessity that will become increasingly urgent in 2013.
At the end of the day, what matters is you.
You are important.
Your blog is just a tool to convey your voice. Your style. Your personal way of seeing things.
I do not want to read a blog. I want to read your blog.
What is your word?
Where are you going to focus your efforts on?
Image courtesy of Stuart Miles at FreeDigitalPhotos.net