How To Increase Your Business Sales

With competition in the business world growing fiercer all the time, how can a company rise to the top, get attention, and increase their business sales?

Making a profit in a thriving market can be hard, promotion and marketing can be tough jobs, especially when it comes to bringing in new customers and bringing up profits.

We bring to you a few ways your business can improve their bottom line, through various methods businesses can make more money and increase their brand awareness quickly.


Giving something away for nothing is a tried-and-true business tactic.

People love getting something for free, and if it’s something that gets them talking and remembering your company, so much the better.

It doesn’t stop at widgets or trinkets — free shipping and free product support are just two ways that a business can build customer loyalty (and sales).

In addition, a business can potentially market themselves better by sending out products with their brand on it, clothing has proved to be a great tactic and people wear this every day and remember who they are wearing.

Not only does all this benefit business sales but it can draw people in to want a job with your company; saving costs on not having to use external recruiters.


Do you want to keep your customers coming back? Reward them for doing business with you!

A great example of this is Adagio Tea’s “cups” rewards program. Customers earn points for buying tea, recommending the company to others, or even mentioning it online and the points can eventually be cashed in for discounts on future purchases.

A tactic like this gets customers talking, engages them with your product, and rewards them for doing business with you — guaranteeing they’ll be back.

Vouchers and discount coupons are also great ways of offering a reward to the loyal customers, make sure you offer these with every purchase, it will put you ahead of the game.

Blue sales button on a black keyboard

Customer Engagement

To find out what your customers really want, talk to them. Communication is a basic lesson that a lot of businesses tend to forget.

Get on social media platforms online like Twitter, Facebook, and LinkedIn and start spreading the word about your business.

Does your company have job vacancies? Post them on social media sites and get people talking. In the modern age, customers dislike being directly “sold” to, but open up a dialog with them and they will respond.

Going Viral

Some of the most successful commercials and ad promotions on the internet are those that barely mention their products at all.

A video, infographic, or other piece of material that entertains and starts conversations that link on can be a great promotional tool.

If you’re lucky, it may spread like wildfire and get people sharing and driving profits directly to your door.


Car and truck signage, business cards, brochures, email newsletters, your company’s website, even public art can all be terrific promotional tools.

Does your company already have a main website?

If not, consider creating a new one immediately, devoted to whatever it is you want to promote, and drive traffic towards it via social media and online marketing.

Use innovative outdoor advertising like QR codes on billboards or promotional posters — they will make customers curious and make it easy to drive traffic to your website.

Give Back

Doing things for the community is a great way to increase your reputation and build customer loyalty.

Give to charities, sponsor special events, or even create instructional materials (like videos) to help others.

Customers will respond to a genuine attempt to give back to the community.

The future is demanding that businesses give back, keep up with the trends and do not fall behind.

Do your research and create new initiatives on your findings that will benefit your business portfolio and benefit your customers; this is where the actual profit grows.

Image courtesy of nuttakit at

About Jenny

Thank you to the Telegraph Sales Jobs team for these business tips!


  1. Freebies and rewards – I’m guilty of those two! I will certainly be hooked with that business and spread it to my friends. Organizing a contest that involves your products is also a good idea. Thanks for sharing, Jenny!

    • It’s always great to implement new ideas, glad it was of help!

    • This is also what I failed to implement – freebies and rewards. I tried to promote a lot, make quality articles and use the best tools, but I haven’t included freebies and rewards in my strategies. I will have these this year.

  2. These are incredible suggestions. Thanks for the great article. I think everyone is looking to increase their sales. I know I am!

    • Thank you, many people I speak with advise they always need a new way to beat the competition so hopefully these suggestions help!

  3. Chimezirim Odimba says:

    I like your point on customer engagement. Any business that focuses on communicating effectively with their customers and prospects is bound to experience more sales. People buy when they understand what your messages are all about, love and trust you, know they that you really care about them and that you are implementing their suggestions. None of these is possible without communication.

  4. This is such great advice. However, its sometimes difficult to persuade clients that they should focus less on themselves in their printed collateral as opposed to their customers. We try hard but …. I guess you bought the T-Shirt on that one!

    Thanks for sharing – great blog.

  5. Very well said Jenny! Too many entrepreneurs work hard to get visitors into their shops or sites yet do not ask the client for sale. Your tips will be helpful. Thanks for sharing

  6. There should be a clear and obvious difference between regular customers and other customers – a difference that your regular customers perceive as showing that you value them.

  7. Customer engagement is definitely something all companies would need. I see businesses that communicate and bridge the gap with their customers improve in sales.

  8. Excellent tips here. I’ll be sure to apply them when I start my business soon. Hopefully I’ll be successful.

  9. This is something everyone in sales should read. I’m sharing this with my Sales team on Monday. I’m sure they’ll be more enthusiastic for the new year despite the big drop last year..

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