How to Ask and Get a Review From Another Blogger

You are in this situation : you as a blogger have a new product – it can be your new eBook, a WordPress tool you have developed or a particularly tasty freebie -and you want other people to be aware of.

You want to spread this out around all the blogosphere !

Thus, guided by the best intentions, you open your mail client and (rummaging through memory from your most popular contacts), you  start to send requests of review to everyone.

But as the days go by, you feel that something does not work.

Few new readers, buzz virtually absent, some articles about you without enthusiasm : what went wrong?

Asking for a review is not something as simple as that.

Or rather, it’s as simple as that.

But despite what many have this as a bad, getting counterproductive results that would easily have been avoided with a couple of foresight before, during and after the long-awaited review.

Before Asking for a Review

Check the quality of what you offer. Avoid asking bloggers to talk about something you have not yet launched or that you have not yet completed.

So just avoid terms such as work in progress and ask for a review only when you have a really finished product.

Choose the contact one-to-one. It is much better to gain the trust of a handful of bloggers writing and “carving” each review request separately, that rely on the dynamics of large numbers, hoping that a generic email sent to every of your contacts can bring to some good results.

Writing Your Review Request

Do not ask for a promotion.

There is nothing worse than request just good and positive words, rather than to obtain a balanced review.

If you decide to ask to other bloggers to talk about your work, you must also be ready to accept criticism.

"Review" word written in black color in front of a red background

Be short and direct. Do not use many words when just one can also perform the same purpose.

Your mail will be far more likely to lead to something concrete if you avoid getting lost in conversation or (even worse) disinterested compliments.

You should also have a proper tagline about your product.

If you can not even find a brief elevator pitch that fits what you are proposing, maybe it’s time to think again about your idea, before you feed it to the general public.

Also, if you have already prepared a press pack with an image or logo, with a brief promotion and some stats, this is the time to use it.

In short, the more you can make life easier to those who should write your review, the better chance you will have to optimize your requests and receive many replies.

After the Publication

Follow the discussion.

If you have come this far you must be prepared to argue (and of course defend) your choices until the end, instead of passing this weight on who hosted your review.

Lastly, remember that your goal should be focus on the product you intend to promote, not on the review of the blogger who decided to talk about it.

Remember, blogging is not only about writing, search engine optimization or make huge money online.

It is also, and above all, about relationships with your audience and with your blogger colleagues!

You have always something to learn from people around you.

Image courtesy of Stuart Miles at

About Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.


  1. Very helpful tips for the owners of product who are searching for good review. I think the aim of this action is getting more affiliates to promote product. The more high quality affiliates you have, the more profit you get!

    However what you will do if you receive a request to have review access from newbie in IM? Will you accept? – That’s my thought when I read this post.

    • Erik Emanuelli says:

      It depends if I already have a connection with him.
      I do not care about new or experienced blogger,
      I care about friendships. :-)

  2. Cool :)
    So how can I build good friendships with others? By guest blogging? By comment?

    I always spend time on JV Notify getting information about the new products in IM. How can I build friendship with the owners of those?

    • Erik Emanuelli says:

      You can build relationships and friendships both via commenting in other blogs, but above all with guest posts.
      I think this is a powerful way to promote yourself and get to know the bloggers in your niche.

      I guess you already started, yes? ;-)

      • Yes :)
        That’s cool tip :). I think that’s time for guest post from Nos N. :)
        Hope to see more advice from you :)

        • Erik Emanuelli says:

          A good number should be at least one guest post every two weeks.
          But it really depends from your time and your day schedule.

          So we should expect many guest posts from Nos N. during 2012 through the blogosphere, correct? ;-)

  3. Good advice, Erik! I think it’s especially important to make the other person’s life easy. There are a million things to do every day and by asking for a review you’re just adding one more thing to that list. The more thorough, complete and helpful you can be, the better your chances of getting a “yes”. Plus it reflects well on your product because it will show that you put care and time into what you do. It’s your chance to make a good first impression so it’s important to have everything together.

    • Erik Emanuelli says:

      That’s right, Carol.
      The life of each of us is always busy and bloggers are no different.
      Time is one of the most important resources we have, and if you ask some for a review, try to make the process easy and fast! ;-)

      Thanks for your comment and visit!

  4. Excellent post, Erik!
    I think the most important point you make here is that there needs to be a relationship in place to begin with. You and I share some tribes on Triberr and are part of common private groups on Facebook. Thus, it would make sense to ask one another for review, either for a specific post or for the blog, depending on the context or the need. (Hmmm, come to think of it, why aren’t we doing this?)

    Too often, we get requests from people we barely know or, as you mention, it’s part of bulk mail sent out to dozens, hundreds or thousands of contacts. Not necessarily a personalized approach!

    Good stuff, and I shall try to put it into practice… ;-)

    • Erik Emanuelli says:

      Great points, Frederic.
      And you mentioned something we should definetely do!
      Who better than bloggers who share groups and social networks, can review each other?

      An honest and sincere review brings benefits to both parts.
      Who makes the review may offer new resources to his readers and who receive the review can increase his audience.

      Thanks Frederic! :-)

  5. You really have to have a great relationship with the blogger that wants to write the review for you. In my opinion, it helps a whole lot when you know them.

    There are people that I wouldn’t think twice about to write a review of their product for. People that I have established a good relationship with and trust them.

    A positive review is what you want, and it does help if you know the person, so it helps to cultivate that relationship.

    • Erik Emanuelli says:

      I am a firm believer of sincere and strong relationships-friendships and the benefits you receive, in terms of knowledge, positivity and energy!

      Thanks for the comment, Wade! :-)

  6. After publication.
    Agreed. I think this where most people fail, not following the discussion and inputs of others. Great read Eric thanks

    • Erik Emanuelli says:

      I think after the publication is one of the most important parts for the marketing of a product, Herby.

      If you do not follow up, you may lose a big part of sales, thanks to a powerful connection with your audience.

  7. Hello Erik
    Thanks for the great post. I always lack a little confidence when asking people for a link on their blog but I am starting to talk to some other bloggers and this blog has helped me figure out how to do that best.

    • Erik Emanuelli says:

      It’s all a matter of relationship with the webmaster owner, to who you need to ask a review, a link or just a favor.
      You need to start building connections if you want a serious online presence, Santosh! ;-)

  8. Hi Erik,

    I’ve finally found your post with good advice on how to address the issue of obtaining reviews of a product or service. thanks for sharing.

    I’m in the process of launching my service and looking for ways to get more visibility and I think a good option is to get reviews of the service.

    As you say, connecting with others is the most important thing to succeed online. I completely agree.

    By the way, if you know of any blogger interested in the stock market, I offer 60 days of free access to my service in exchange for a review.

  9. Hi Erik,

    Thank you for providing these insightful suggestions when asking a fellow blogger to review your product and/or service.

    As this is an expenditure of time for that other blogger, it’s vital to provide a meaningful incentive. The most important is that the item to review caters to his/her audience, and that it further promotes the mission of the blog.

    Some bloggers will only be motivated by a financial incentive – either commission on sales and/or an upfront fee to pay for the time to write a review and advertising dollars to highlight it. (You may very well decide not to do ‘business’ with such bloggers.)

    As you mention, it’s so important to provide a captivating email subject, and offer a concise, persuasive, and courteous message. Yes, following up at least once is key as most influential bloggers are inundated with email messages, and yours may very well have slipped through the cracks.

    I truly appreciate your highlighting such an important topic.

    • Erik Emanuelli says:

      All the points you stated are very important, Andy.

      As I said, the key part if having a relationship with who you are asking for a review.
      It makes things much easier, in my opinion. ;-)

  10. Such a great yet interesting post. Thank you very much for sharing this very helpful stuff.

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