You are in this situation : you as a blogger have a new product – it can be your new eBook, a WordPress tool you have developed or a particularly tasty freebie -and you want other people to be aware of.
You want to spread this out around all the blogosphere !
Thus, guided by the best intentions, you open your mail client and (rummaging through memory from your most popular contacts), you start to send requests of review to everyone.
But as the days go by, you feel that something does not work.
Few new readers, buzz virtually absent, some articles about you without enthusiasm : what went wrong?
Asking for a review is not something as simple as that.
Or rather, it’s as simple as that.
But despite what many have this as a bad, getting counterproductive results that would easily have been avoided with a couple of foresight before, during and after the long-awaited review.
Before Asking for a Review
Check the quality of what you offer. Avoid asking bloggers to talk about something you have not yet launched or that you have not yet completed.
So just avoid terms such as work in progress and ask for a review only when you have a really finished product.
Choose the contact one-to-one. It is much better to gain the trust of a handful of bloggers writing and “carving” each review request separately, that rely on the dynamics of large numbers, hoping that a generic email sent to every of your contacts can bring to some good results.
Writing Your Review Request
Do not ask for a promotion.
There is nothing worse than request just good and positive words, rather than to obtain a balanced review.
If you decide to ask to other bloggers to talk about your work, you must also be ready to accept criticism.
Be short and direct. Do not use many words when just one can also perform the same purpose.
Your mail will be far more likely to lead to something concrete if you avoid getting lost in conversation or (even worse) disinterested compliments.
You should also have a proper tagline about your product.
If you can not even find a brief elevator pitch that fits what you are proposing, maybe it’s time to think again about your idea, before you feed it to the general public.
Also, if you have already prepared a press pack with an image or logo, with a brief promotion and some stats, this is the time to use it.
In short, the more you can make life easier to those who should write your review, the better chance you will have to optimize your requests and receive many replies.
After the Publication
Follow the discussion.
If you have come this far you must be prepared to argue (and of course defend) your choices until the end, instead of passing this weight on who hosted your review.
Lastly, remember that your goal should be focus on the product you intend to promote, not on the review of the blogger who decided to talk about it.
Remember, blogging is not only about writing, search engine optimization or make huge money online.
It is also, and above all, about relationships with your audience and with your blogger colleagues!
You have always something to learn from people around you.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net