Google it’s by far the most used search engine, which attracts millions of visits daily. If you own a business or a website it is highly important to be listed inside.
However just by being there it doesn’t mean you will many potential clients. For that you need to rank in the first pages for your main keywords.
To achieve these high rankings, you will need to do proper SEO, and stay in touch with the recent updates Google is doing.
SEO has been around since Google and Yahoo were created, and it will live, as long as there will be search engines.
Between 1997 and 2002, Google was only using the on – page factors for rankings. Basically sites that contained a specific keyword the most, were ranking on top. Because many have abused of this algorithm, Google has decided to introduce more ranking factors.
In 2002, they started to rank sites based on the number of links they had, and their anchor texts.
Since then, Google has only improved this algorithm, and tried to defend the results from spammers. Sites were given different values, based on the number of links they had, and this is how they were ranking.
With the updates Google has done in the last two years, they have managed to change the SEO game completely.
Most important Google Updates timeline
28 September 2012
Matt Cutts tweeted about another Google update that will affect 0.6% of the queries. The change aimed to decrease the value of EMD’s (exact match domains). Therefore, now all the domains have the exact same value.
24 April 2012
Google Penguin update, which affected more than 3.1% of the English queries. The update meant to decrease the value of sites that are over optimized (on page and off page). Those that were struggling to hard to rank high have been penalized and thrown away from top results. Google claims that this change was successful and increased the user quality experience, also kept spammers away from top rankings. It is still known as one of the biggest updates Google has done, among with Panda.
24 February 2011
Google Panda, affected 11.8% English queries. Since 2011, there have been other 20 updates related to Panda. This change was so massive, it was even broadcasted on TV. Panda was meant to decrease the value of websites that have thin and low quality content for sites like: ezine.com, articlebase.com and other similar sites called “link farms”.
Where is SEO Heading?
Now that social networks have became so popular, it is very likely that Google will soon rank sites based on this factors also.
Matt Cutts, the chief of SEO spam at Google, has even replied to a question regarding this:
Q: “ Are social signs important in Google rankings right now?”
Matt Cutts answer:
A: “Right now there’s not really a direct effect where if you have a lot of +1’s you will rank higher, but there are things like authorship that can improve the CTR”
Considering his answer, it is obviously that soon Google will rank sites based on backlinks and also social signs.
What does this mean? It means you will need to create quality sites that people are willing to share on social networks, or their personal blogs and websites.
Short summary of current signals you should consider if you want to rank high:
- Get only quality backlinks from real websites.
- Don’t over optimize your website with your main keywords. Try to make it look natural and built for users, not robots.
- When building links, don’t build backlinks with over optimized anchor texts.
- Be present on social networks, all of them: Twitter, Facebook, and Google Plus.
- Keep conversations with your visitors and help them find what they are looking for. If they will be pleased, you might achieve links or positive reviews.
- Write only quality content, and remember that QUALITY it’s better than QUANTITY.