There are many factors that influence the success of pay per click campaigns. This is true whether the PPC campaign is for a search engine or a social media website.
When you create a PPC campaign, you are fighting with many others for the top spots. To ensure that you get a positive return for your campaign, it is essential to pay attention to the details.
There are, however, some simple tips to ensure the best possible outcome of your pay per click campaigns.
The tips below can be used for both search engine campaigns as well as social media site campaigns.
Choose Keywords Wisely
The keywords that you choose for your campaigns will make all the difference. SEO agencies advise that choosing the wrong keywords can not only be a waste of time, but you will lose money in doing so.
First, find keywords that correctly represent the products or services that you are offering. Then, narrow down the list until you find some keywords that do not have a ton of competition but still get enough searches.
These are the best kinds of keywords to use, especially if you don’t have a lot of money to spend.
Research Your Audience
Many people believe that running a PPC campaign is a quick, magical solution to getting visitors and customers to their sites.
Unfortunately, that is not the case and too many will jump into running ad campaigns without even doing market research.
To have a successful campaign, it is important to know who your audience is. You should know the demographics and details about both the local and global market that you plan to market to.
Test, Test, Test
It’s an unfortunate fact that even if you get your ad successfully placed in front of a lot of people, it might still not get clicked.
This is why it is important to always be testing new things. Try changing headlines, text descriptions and images to find which convert better.
Also, you could try running multiple campaigns at the same time to see which ones convert the best for you.
Use A Good Landing Page
One of the most important parts of your PPC ad campaigns is choosing the best landing page for your visitors once they click your ads.
If you don’t have a landing page, you could literally be losing out on money.
Far too many people create ads that send traffic straight to their site. The best option is to send your visitors to your landing page first in order to clearly show them what you want them to do next.
Have A Clear Call To Action
You have no doubt seen ads before on search engines and social media sites that do not clearly portray what they are selling or trying to accomplish.
Every ad or landing page should have a clear call to action that might include a “click here” button or something similar.
Keep in mind that images may also include call to actions in them.
Choosing to start pay per click ad campaigns should be done with caution. If you don’t know what you are doing and don’t get help from a professional, then you could run the risk of losing out on money.
When done right, however, PPC advertising has many advantages and can prove to be very beneficial to the success of many online businesses.
About the Author
Georgina Clatworthy is currently a contributing writer for Everspark Interactive, an SEO agency who have helped many clients improve their search engine rankings, increase lead generation and raise their online presence.