As one of the largest social networking sites, Twitter has been put into a comparison position with Facebook (the largest platform for social interaction) since its birth, especially on business field.
People usually hold the view that Facebook works more efficient than Twitter (it’s understandable for it requires far greater vision to bring out the best from the 140 words limitation), but that’s not the case.
Successful promoting cases are available as proof to indicate that as long as measures are taken properly, Twitter is bound to be an efficient channel for business.
1 . Win Your Twitter Followers’ Trust
Nothing comes easy. The phrase could also apply to business on Twitter. It takes you great efforts to attract oodles of followers, but it will take much more to earn followers’ trust, which is a significant step to turn them into loyal purchaser.
When you have got a certain number of followers, it’s time to build up your own group and invite your followers to participate in.
Being the administrator, it’s your duty to come up with articles, practical skills, or informative materials relevant to your field regularly.
Also, you should be well-prepared to answer questions and give suggestions in time. In that way, followers will gain great confidence as well as trust to your expertise and in return for this, the trust will mutate into confidence to your products; so that your business will see a real boom and your efforts will be rewarded.
2 . Using “Hashtag” Ingeniously
Hashtag is a useful tool provided by twitter, but only a few users have grasped tricks of it. According to its definition, hashtag is s community-driven convention for adding extra content and metadata to your tweets.
You could search your favorites by adding keywords behind”#”. People often use it to seek for people with the same interest, career, niche and topics.
You are capable to search for people or group with the hashtag related to your business marketing and interact with them. In that case, you are accessible to targeted followers more efficiently; invite them to your group and exchange information freely.
Moreover, it’s a wise decision to add you a hashtag to get focused by other users searching for the same tag.
It’s shame to have your business competitors use hashtag to promote their brands while you are still aware of its function.
3 . Make the Most of the 140 Words
Word limitation is the most highlighted feature of twitter, also the most controversial one.
People often doubt the possibility of launching business project by the limitation for it seems far from enough to a product’s description, not to mention the usual detailed material for brands. But nothing is impossible to a willing heart.
Designing your words in simple and expressive ad way may give you a surprise!
You can get inspiration from good ads. For example, “ALL THE MUSCLE. NONE OF THE FAT” from TOSLHIBA, using figure of speech: “I’m More satisfied from More”, using punning, or “Once tasted, always loved” using antithesis.
All of the ads above receive a good reflection from both consumers and bystanders.
According to a survey, it you are able to make followers’ eyes lingering on your tweets for more than five seconds, they will have a to click the URL to the product. So, play your words carefully and drag followers’ attention.
4 . Use Twitter as a Channel to Increase Traffic
Maybe from your perspective, all the above tips are insufficient to your promoting plan. Then you could try this way: using twitter as a tool to supplement traffic of facebook or your official websites.
Every time new product is released, you could tweet to your followers with a link connected to your online shop, but the sales merely depends on followers’ interest or your influence on them.
So try to offer some discount coupons from time to time to lure them to click the links.
The four tips above have turned out feasible by a large number of pioneers. So if you are launching your business on Twitter now, why not have a try? They won’t let you down.
About Jay Chou
Hi Jay,
Well I think Twitter is one of the best social media sites and also considered as the best site to bring fame and prosperity to your business. It is the best place to increase your interaction with your visitors. But for that, you need to be regular in tweet, tweet almost at a regular interval. All the points that you have shared are just great. Yes, making the most use of 140 characters is necessary indeed. Also you can make use of hash tags in twitter. Thanks for the share!!
I’ gald you like it, Aditi.Yes, as you mentioned above, you got to be a regular contributor to win a large followers’ interest and interact with them sincerely to let them feel your kindness.
When I saw prosperity you reeled me in Jay
Right up my alley! Engage, target, prosper.
Take the steps daily. You gain trust.
Thanks for sharing!
Ryan
Ryan Biddulph recently posted..How Appealing Is Your Presentation?
Thanks,Ryan. I feel happy you like it! I’ll write more on the topic!
It sure is my favorite for connecting and with my retail accounts as well. It just comes more natural than FB which is more of a family/friend place. On Twitter you get to meet new people and interact. It’s like attending a networking event every day. I treat tweets like email and try to answer all within 24 hours.
Lisa recently posted..Backlinks Can Give Your Website Authority
Yes, I couldn’t agree more. Twitter is more like a business platform and enables us to undermine more of it.
Jay Chou recently posted..500 Worldwide Facebook Fans
Thanks for your comment! I’ll write more on the topic!
Good advice about maximizing Twitter’s potential to help with your business goals. I especially like the idea of condensing your thought into the 140-character limit. It’s a fun challenge, and a good lesson in streamlining and condensing.
Elena Anne recently posted..Prevent Free Radical Damage Through a Healthy Nutrition
Many people still thinks Facebook is best for generating traffic, may be its true but twitter gives us quality traffic which a blogger wants every time.
Writing trending topics on twitter also improves results from twitter.
BTW nice Post…
Nishant Srivastava recently posted..Learn How To Attract Advertisers & Sponsors
Yes without any doubt this is one the best source to generate much more traffic for your site/blog and when you will have good numbers of followers in your account then you can do many things in less time.
Sam recently posted..India Trips
Hi Jay,
Great post – I do agree with you, especially on driving traffic and engagement on twitter – Listening on twitter to what is being said about you and or your has-tags is important for maintaining and increasing your presence as well as growing your network of loyal followers.
Hey Jay,
Twitter is still an important source of traffic and as we know, traffic is the key of success online.
As you put it, Hashtags are hidden traffic agents on Twitter. They carry your content beyond your follower limit across the whole ecosystem.
Users are encouraged to use them in their tweets
Enstine Muki recently posted..Little known method to ATTRACT popular bloggers to your blog
Twitter is a great marketing tool these days. The tips mentioned in this post for enhancing the effectiveness of twitter are great and quite useful. Thanks for the share.