In the mad rush to improve the search engine ranking of websites, most of us forget that doubling or tripling the search engine rank can’t happen overnight.
It takes a lot of time and effort to increase the rank of your website even by a single point. Most SEO experts suggest that to double your present search engine rank, all you need is the perfect mix of right keywords, unique flawless content, credible inbound links and relevant comments.
While creating unique content that’s grammatically perfect and relevant to niche is actually easy, it’s difficult to bring in credible inbound links from high ranking websites. Therein lays the key to doubling search engine rank.
Doubling the ranking of your website is quite an achievement. Here are few SEO tips that can make the process easier.
1 . Create a page name that’s unique: when you search for a site, it’s highly likely that you get multiple websites having the same domain name. That’s why it’s important that you set your preferred domain name and the canonical link for each page version. You can do this by using 301 redirects and by including them in your site map. This way you don’t end up diluting your site’s ranking by splitting your site in to various fragments.
2 . Create unique content: provide content that’s unique, informative and grammatically sound. Only when you give unique and relevant content will it appear different and distinct from other websites. Work around your niche and present articles on various topics while sticking to the niche. Ensure that relevant keywords are present across your site’s content as naturally as possible. It’s important to note that over using keywords will result in getting your site labeled as spam.
3 . Create internal links to avoid having your internal pages ignored by search engine spiders: the only way to double your SEO ranking is by making the search engine spiders crawl and index your site easily and frequently. Search engine spiders are able to crawl websites homepages more often than they are able to crawl internal pages. The reason for this is the lack of internal links.
4 . Make sure that all your pages are linked well: only when you link to all your pages properly will you be able to make all internal pages rank well.
5 . Incorporate keywords in URL’s:search engines prefer URL’s that have keywords in them. These keywords should be relevant to the contents on the page.
6 . Landing pages should be created for unique and relevant keywords: for every competitive keyword that you think has the potential to draw customers, you should have a corresponding landing page.
7 . Put a cap on the number of links leaving a page in your site: put a tab on the number of links leaving every page on your site. When links flowing to and from a page are not managed properly, it can reduce the performance of the page and site. The only way you can offset the impact of having more outbound links is by having stronger and credible inbound links.
8 . Broken links can sabotage your efforts at doubling your site’s page rank:this should be one of the most simplest and basic factors that can be easily controlled. Broken links can cause a shade of negativity on your site. SEO spiders don’t crawl pages individually. They enter the main site and crawl deeper into the site using internal links. It’s important to ensure clean, unbroken links in your site.
9 . Create enough relevant content to go with keywords:infusing your content with all the keywords is a sure way to reduce your page ranking. Your website should have enough relevant content and links (both inbound and outbound) to cater to all the competitive keywords. Every keyword has been used more than a thousand times by other sites. To double your page ranking you should have enough information about each keyword than that’s available in other sites.
While keeping in mind what’s to be achieved is important, it’s also important to keep in mind how to get there.
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