We know of a lot of ways in promoting and marketing the blog or website and attracting new subscribers.
Among these are through guest posting, social media marketing, and even traditional promotion strategies such as print ads, TV ads or even by word of mouth.
However, one effective way of promotion is through email marketing.
Subscribers and Email Marketing
Email marketing is beneficial in a lot of ways:
1 . First, it establishes a prolonged connection between the blog or website owner and the subscriber.
2 . It also increases the chance of getting sales from the subscribers.
3 . This form of marketing is less costly as compared to TV, newspaper or billboard ads.
4 . It allows the blogger to get in touch with the subscriber, giving him a bigger chance to persuade the subscriber to avail of a product or service.
Convert Your Visitors into Subscribers
There are certainly a lot more benefits that bloggers or website owners can have from getting a lot of subscribers.
And to entice visitors to subscribe, here are 7 easiest ways to follow:
1 . Assure them to receive free helpful tips and information that will be sent in their email address – People want to receive helpful information and by assuring them that this is what they will get when they subscribe with your blog site or website, they will certainly give their email addresses.
2 . Give discounts that they can get when subscribing to your blog site or website – Who does not want discounts? By letting the visitor know that there is a way of getting savings by subscribing, it should give them an easier time to decide to do so.
3 . If there is a product that you can offer for free, tell the visitor that they will get it by subscribing – We often see marketing strategies making use of freebies to entice people. And this should no longer be surprising because it’s one of the effective ways in promoting a product or service. However, it is also important that the free item will be worth offering and not just something that is created hastily and badly that will only disappoint the subscriber.
4 . Make it sound like you wanted to help the visitor or make him experience the benefits of subscribing to your blog site or website – This is to avoid making the visitor feel that the blogger is only interested in making a sale out of the visitor. Some of them will even avoid subscribing due to this notion. But by giving a different perception such as, having discovered a couple of helpful information that you wanted a lot of people to benefit from, people will regard the blogger differently that they will entrust their email address easily.
5 . Tell the visitor that surprises awaits them with every email – This will arouse the curiosity among visitors and tempt them to subscribe to find out what they can get in their emails.
6 . Announce a raffle or contest of some sort that only subscribers can get a chance to win from – The prize can be a valuable physical or digital item although the latter is more convenient since it doesn’t necessitate shipping. Make sure that you tell visitors the benefits of getting the prize in order to give them a reason to subscribe and have the chance of getting that freebie.
7 . Be sure to introduce your mailing list well – One way of doing this is by making the visitors aware of this at the first few moments of them getting into your website. A pop up squeeze page is a great idea for this as long as it is used reasonably.
Do you have more suggestions on how to get more subscribers?