3 Tips to Increase Engagement on your Social Media Channels

I’m hoping that everybody here has read enough about Social Media to understand its power. Social Media helps you create an identity online and brand your website, product or service.

Brands are extremely powerful and consumer confidence goes through the roof if you get your branding right. Social media is a way to reach millions of people all over the world and get similar minded people excited about what you’re doing.

However, there are huge numbers of people approaching Social Media completely wrong. Don’t get caught up in the numbers game!

The number of Likes, Followers or +1’s might be a basic indicator of the popularity of that page, but it doesn’t always tell the full story.

Engagement is where the real magic happens on social media. If you had 10,000 Twitter followers but only got 10 responses and 3 Re Tweets a day then you’re engagement level is extremely low.

Consider having 1,000 followers that respond nearly 50 times in a 24 hour period and that Re Tweet your content 10 times a day. Which one would you rather have? The engaged audience become brand ambassadors.

The more your followers interact with you, the better results you will see from social media.

Let’s look at a few tips that can help you increase engagement on any social media channel.

Ask Questions via Social Media

This is the most basic point I’m going to make. If your Facebook page is just post after post of your products coming up day after day after day, people may look and think ‘oh that’s cool’, but they are never going to bother to comment.

You’ve given them no reason to. Ask a question, see what your followers think!

“Have any of you seen our latest ebook on Kindle Book Success? Have any of you already got a book published on Amazon’s digital bookstore? Let us know!”, that’s the kind of post that will drive engagement and encourage people to interact.

It’s called social media for a reason!

It’s supposed to be a social experience … not a one way street!

Various social media network logos

Time your Posts Right

When are most of your followers online? There are loads of services out there that will help you find this information (Google is your friend people!). So cater to them!

Why post your best content at 3 in the morning so nobody can see it.

Look for a peak time. Check the trends on your previous posts and work out a strategy.

Post when you’re likely to get maximum exposure. You can use TweetDeck, HootSuite or Buffer to schedule your posts.

Diversify your Content in Social Media

This is an important point that I can’t stress enough. Don’t produce the same kinds of content day after day.

You don’t ever want to be perceived as boring. Use a little humour from time to time. Use images to increase engagement. People love images.

Plain text is all well and good if it’s putting across the right message, but people are lazy and after a while get bored with reading and just want to quickly scan a picture.

Pictures get the most reaction of any content type. But be diverse. You can be just as boring posting only images as you are posting only text.

Think Videos, Polls, FAQs, Competitions or Podcasts. Be a jack of all trades!

 

There you go. A few basic tips that should help you get more engaged with your followers.

As I said at the start of this article, a large following that isn’t engaged is worthless. The whole point of social media is to be social! Don’t be robotic!

Make sure you keep your content diverse, share it at the right time and make sure you respond to people who bother to engage.

You will find that people are much more likely to share your content if they feel like you’ve shown them some gratitude!

Good luck everyone with your Social Media engagement!

About David Webb

David Webb runs a Domain Name, Web Hosting and SEO forum called Web Wise Forum. The forum is crawled by industry experts who are always happy to answer your questions. Check out Web Wise Forum on Twitter, Facebook and Google+.

Comments

  1. Engagement is a big word in social media. It is your weapon in the business world. You need to be creative in order to get a lot of viewers and relate to them for your online community to grow. Social media is all about reaching out to people and interact with them. Thanks David for this post!

    • Hi April

      Thanks for your comment.

      Engagement is the key. Without it your social media efforts are wasted. Brand Ambassadors on Social Media can make your brand more attractive to new customers and help spread the word about your services.

  2. I think the final point you make is vital, I have unfollowed a lot of people I initially found interesting simply because all they ever did was tweet links to their blog posts. I would add that getting involved in discussions and conversations is also a great way to increase engagement.

    • Thanks for the comment Shaun

      You’re right there! Without humanising your channels you’re not going to succeed in social media. Use personal photos and share personal content to give your social media channels a human feel that people can relate to!

  3. Hi!!
    These tips that you have highlighted are just great. Gaining importance in social media is really very important and we should follow these tips. Thanks for the share!!

  4. Brilliant post David. I like your tips to increase the customer engagement on social media.
    I totally agree with you on engagement is the real magic not followers/fans count. It amazed me that still today i could find the forum post where people are looking to buy/sell Facebook likes & twitter followers in hundreds and thousands. It doesn’t matter how many followers you have or how many people like your post, the real key is engagement.

  5. Hi Kris

    Thanks for the great feedback on my post.

    I agree, Buying Followers or Fans is essentially pointless. 1 person who retweets every tweet you send is worth infinitely more than 1 million people who never retweet you.

    It can take a little while to get your head round it but it’s definitely true, follower counts and likes mean next to nothing in Social Media. It’s your engagement and influence that really matters!

  6. Definitely going to have to look into tools like TweetDeck to time my social media posts as when most people are on I am busy at school or doing things. So it would be awesome to time my social media posts along with when I schedule my blog posts to be published. Thanks for the tips!

    Thomas

    • Tweetdeck and HootSuite are all you need!

      Makes managing your social media so much easier. It’s good to know it’s going to be active, regardless of whether or not you’re near your device!

      Thanks for the comment Thomas.

  7. Hi David,

    You are totally right, an important aspect in social media is the engagement and not the numbers this is what you will clearly see in Facebook Edge rank, the more you are engaged with your page fans the more updates they and their friends will see in their news feeds, the same would apply to Google+ as the strategy for Google search engine is that in the future you will see top results from people that you normally interact with if you are searching for how to make money online and one of your friends that you regularly interact with on Google+ has already written a post about the same topic his result will show up.

    • Hi Qasim

      Thanks for your comment.

      No doubt about it, Social Search, which is when a search result is affected by certain signals, e.g. Google +1′s, Facebook Likes etc, is going to be incredibly important in the future.

      Social Media in general will need to be part of any decent SEO strategy.

  8. Asking questions and answering others questions really increase your social media Engagement, Last year I was having a blog, and had never work on social media and engagement with bloggers.. and now that blog is no more…

  9. Hi Nishant

    Thanks for your comment.

    What happened to the blog? Bring it back and get your readers more engaged!

  10. Those are some great tips. It’s important to build a network of people with similar interests to build an audience that is more engaging.
    I noticed in the beginning over half of my twitter followers (and indeed some of the once I followed) were bots, not much engagement from that. The more I interacted with real people and shared their content the more they shared mine as well.

    • Thanks for the comment Nicko!

      Once you start interacting with real people and developing real relationships with people in your Niche, you are starting to crack social and you will begin to see the benefits!

  11. Wow! Thank you for these tips! I never thought it was this easy to improve engagements on my social media channel! This has been very helpful to me.

  12. Good job David Webb I’m hoping that everybody here has read enough about Social Media to understand its power. Social Media helps you create an identity online and brand your website, product or service. Once again thaks

    • It’s incredibly important CBhushna!

      The quicker people realise that being genuine on social media channels creates powerful relationships, the sooner we will see the level of spam come down! That’s what everyone wants right?

  13. Hi David,
    Timing my post right isn’t exactly what I’ve been doing as it hasn’t occurred to me that the best time to post would be when many of my followers are online. Since most of our timelines are different due to geographical locations, I usually follow the time that is most comfortable for me. Now though I know better. Thanks.

    • Hi Felicia!

      You can check the reports from the programs in this blog and they will show you exactly when the peaks in activity occur.

      There might be 4 across a 24 hour period if your audience is global. Simply design a schedule that fits them all in! Then keep testing, see what referral traffic you’re getting and refine the schedule. It can be done!

  14. Thank David, amazing tips! these are very useful for me.

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