Much like the internet itself, SEO is something which has evolved and improved over the years.
SEO is certainly not what it was five years ago or even five months ago. Google, Bing, Yahoo! and all the rest have adapted to changing trends and new technology.
SEO used to be all about what was written on websites but recently this has been joined in importance stakes by the author of the content rather than just the content itself.
Many Google results now show the authors of content including the date they were written and an avatar of the author. This is taken from their Google+ profile and there are sometimes links to their Google+ pages too. .
This makes the content stand out in the SERPS and as such could be of benefit for your website. However many websites are yet to take advantage of this.
Google also seems to give more authority in the listings for articles written by authors with lots of followers on Google+.
What’s more, Google users can link their Google+ profiles to their Twitter and their Facebook as well.
This means that Google potentially has the resources to measure an author’s authority based on the size of their networks on these platforms as well. It would appear that search is about to get a lot more social.
Setting up Avatars and Authority Links for SEO
So if you have not yet created the links between your blog and your Google+ page to display your blog content with an avatar and author name then why not set this up now, it’s really easy to do.
Make sure your blog has an author bio box and the ability for your to edit this bio box. Ig you can do this then simply add a link to your Google+ page in this bio.
When coding this add ?rel=author to the end of the URL in the code so Google knows this is the Author of the Article. Commonly people word this as “Follow me on Google+” or similar.
Next, make sure that your blog has a nice author page which shows all of your blogs in a list with your author bio on the top of the page.
Then go to your Google+ account and add a link from the “Contributor to” option to your Author page on your website.
Once you’ve done these things you should find that within a few days your author bios will begin to show up in the Google Search Results.
The Authority Cycle
It could be argued that this move by Google is simply a ploy to encourage greater use of Google+, and there have been voices who have come out and said this.
It could do a lot to encourage content curation as well based on the assumption that authors who create more content will get more followers.
These followers will lead to increased rankings which will in turn mean more visibility and the potential for even more followers.
This cycle can only be good news to Google. Google staff have already stressed the importance of fresh content in order to achieve good search rankings and Google’s freshness index is something we’re all used to working with.
How can businesses receive SEO benefit?
What this all means for businesses is that creating fresh content is more important than ever.
If you have a member of staff with a strong presence on Google+ who has linked their blog bio to this Google+ account then them writing content on your blog could bring improved SEO and all the potential financial benefits which comes with it.
So why not connect your blog bios to your staff Google+ pages and see how this helps you and your SEO.