Businessmen and bloggers treat social media as gold in their pursuit to broaden their business reach. Almost all businesses use Facebook, Twitter and other social networking sites to maintain their online presence or to drive traffic to blogs.
Social media and traffic is so sought after that companies spend money for it.
In this article, we will talk about driving traffic to your blogs or business information entities without using organic search traffic or any very technical means and for free!
One way to drive traffic is going in depth and technically coding your website. If you do not want to do with Google’s algorithms and organic search tools, here are 5 effective tips you can use instead!
1. Social Media Promotions
As previously mentioned, social networking sites are great tools for creating exposure to attract traffic to your world.
Let us take a look at 5 sites and tips for each to maximize success.
Facebook, Twitter, LinkedIn
Let us start the tips with perhaps the top 3 popular social networking sites as all of them allow easy creation of profiles and pages which also allows for easy sharing.
First off, there is a website called HootSuite where you can place your blog posts with customizable images that aids in your branding. HootSuite also allows you to choose the image you want to share on Facebook to make sure your image there fits your posts.
Most importantly, HootSuite is fully compatible with Facebook, Twitter, and LinkedIn, so it allows you to share posts on 3 multiple platforms in one single website to simplify things. Another tip is to put your HootSuite link in your Facebook, Twitter, or LinkedIn posts for more exposure.
For Facebook, always share your Facebook page and not your Facebook profile. This will draw more traffic as people likes the interaction and liking posts, commenting on them and sharing to friends which multiplies the spreading power.
Google+ may not be very popular right now but this allows sharing up to 100,000 characters, unlike others that cannot even reach 500.
Google+ updates are being indexed by Google so it will be easier for people to find your posts so consider using this. Many functions like text and formatting are done for you too to make life easier.
Tips to further attract people are to make sure to sign in as your brand page, and put first the URL of your post before anything else to reflect your blog entry.
Put in your entire blog texts there too as Google+ allows this, allowing your users to directly read your blogs there. Then simply click share to spread the word in the Google world!
Many have underestimated Pinterest but this is now the 3rd largest social networking site. This is a pin-board based image sharing site that is very attractive.
Basic tips for this is to simply pin about things that are new and interesting, always employ unique and catchy images.
Strategically put the “Pin It” button in your websites, and make it a point to create a vast array of strategic pin boards to encourage conversation.
Create also unique promos like Sony have done, like unlocking a certain promo board after a certain item is “repinned” 20 times.
Monitor Pinterest statistics by using Pinreach or Curalate and act accordingly to improve stats.
2. Guest Posting
Guest posting is done by creating your blogs and looking for another blogger that has the same niche as you or your blogs, and you share to them your posts so they share it too with their readers and social networks.
In return, you get back links and get to expand your networks too! This is really a win-win situation for both guest and host.
The primary goal of guest posting is added exposure and relationship building and is indeed a high tier link building strategy so take time to search for niche buddies and do guest postings.
3. Blog Commenting
If you show you care, that you participate in community engagement, this can further boost reputation and traffic towards you.
One good way to do this is to do blog commenting or comment marketing. You can do this by simply leaving comments in other bloggers’ works.
Share experience, tips, and thoughts which can improve the discussion generated by the post. Create value on other blogs and you will get the same value eventually too.
Usually, a space to leave your links is there in the comments space so this is another win-win situation that you can take advantage of!
4. RSS Feeds Subscription
RSS stands for Really Simple Syndication which allows you to “syndicate” or spread your site content or blogs. RSS allows for personalized views for different sites and allow automatic updates for your audience’s convenience.
You can have your feeds by embedding an RSS standard orange symbol button which can be easily be done by using an API such as Google AJAX Feed API.
There are websites to customize RSS feed contents, which then will allow you to preview it, then generate code for you to copy paste too your blog website code.
Have an RSS widget for your users to subscribe too for them to be easily updated without having the need to go to your website each time (subscribe to my RSS Feeds here!).
Your users will just have to have an RSS Aggregator program with your website link embedded there for them to be updated always in an easy manner to further attract them in.
5. Building Relationship/Community within Your Niche
Needless to say, it will be very helpful too if you can build a relationship or community within your audience. Simply hear their thoughts and open boards for discussions or comments about anything.
Offer help and be open for requests from them about what blogs they want to read from you next. This will have a good impact on your reputation and will allow trust and respect to come to you which will surely yield you more and more followers!
So there you have it!
Follow these 5 tips and for sure, you will not only garner traffic, but you will also create value and branding to make you a unique and attractive blogger.