Links are the soul of Online Marketing. The more number of incoming the better your position over SERPs. Though the fact is promulgated with respect to Google, it holds true to other search engines as well.
Generally, being human, we tend to choose the easiest and fastest way rather than the right way. This can be applied to link building campaigns.
Marketers and webmasters in an attempt to gain temporary rank in SERPs resort to every sort of link building process.
Understanding the inherent function of link building and its importance will help in planning and executing the perfect link building strategy.
Why are links so vital?
Links can be compared with votes. An individual provides his/her vote by linking to your content or page. Every link is counted as a vote by search engine.
Obviously, the content with higher number of links gains predominant position.
Is that it?
No. Link building might have been easy in the past decade. At present, it is more sophisticated and requires profound understanding.
Many marketers started to tweak the SERPs through manual link building. Therefore, search engines’ algorithms were further updated to ensure the elimination of affect through such manually generated links.
So what is the best way to build links?
The question cannot be answered in a sentence. Several factors should be understood while planning a link building campaign:
1) The incoming link should be from high authority sites
3) Anchor text should be integrated within backlinks to increase the effectiveness.
Image credit : Marlith
High Authority Sites
No value at present can determine a high authority site. Marketers have vague calculations but they are theirs and not the ones used in search algorithms.
The best way to define high authority site will be to consider factors like Domain Authority, Page Rank, Incoming links, Alexa Rank etc. Ensure that all values of the above factors are at least above median.
However, if you are concerned and would require further shorter method of determining high authority sites then consider incoming links.
Consider site A with 100 links from other sites. On the other hand, consider site B that has 50 links. If you were to get links from both sites, the link gained through A will have higher potential than B. This is because A has been voted by 100 sites whereas B has only 50 votes making A better than B. However, the links mentioned in the above example are all considered as dofollow and accumulated from sites of similar standard. The result may vary depending from where site A and B gets incoming links.
Obtaining Dofollow Links
Dofollow links are the ones that pass on the link juice. Therefore, it is reasonable only to obtain dofollow links for higher SERPs. Some are of the opinion that nofollow and dofollow should be balanced.
This is unnecessary and proves the misinterpretation of nofollow attribute. The reason nofollow attributed came into use was to combat spam. When nofollow attribute is provided, it is like saying ‘I do not trust this source’. In other terms, it is like down voting of your site, though not exactly.
For conclusion, gaining only dofollow links will do you more good rather than any harm.
Integeration of Anchor texts within Backlinks
If anchor text is not used in your backlinks then half of its value remains unused. An anchor text provides detail to the search engines regarding the content of the page.
Furthermore, the search engines classify the page depending upon the anchor texts. The page starts showing up when related terms are searched. This helps in generation of organic traffic.
To conclude, the above facts can be used to come up with a perfect link building campaign. There is no necessity for surreptitiously building links as long as you are doing it right. Just remember that most facts are dissolved in myths as long as SEO is concerned. The distillation of facts is only possible through practical execution.