Most online entrepreneurs starting up a new business don’t have loads of cash to launch a comprehensive advertising plan at first.
However, with the wide range of opportunities for free publicity that the internet now offers, you can start promoting your online business without spending a dime.
The following are a few simple ways to get the word out about your brand.
Write a Blog
One of the first steps that you should take when setting up an online business presence, other than getting your masters in business administration, is to create a blog.
These help you communicate with your customers, promote your brand to a larger audience, and help consumers find your website.
Many of today’s e commerce hosting platforms will automatically include a content management system for blogs, to make it easy and free to set up.
The Shopify selling products online ecommerce platform offers a centralized CMS that allows you to put in new blog entries along with your product descriptions, for example.
Be sure to update your blog regularly with unique and informative content to keep readers coming back for more.
Submit Press Releases
Any time you have news you want to share with the world, write a press release and publish it.
Subjects that could be newsworthy include an expansion of your business, a new website launch, or new additions to your inventory.
Don’t forget to include your website URL when you are providing contact information in your press release.
If members of the media wish to contact you or profile your business, they will then have this information handy.
Take Part in Online Forums
There are many online communities out there, which allow enthusiasts for every topic to gather and share their thoughts.
It’s beneficial for online business owners to join these types of communities and participate in online forums. However, this doesn’t mean spamming the forum with ads for your business.
It means becoming part of the community related to your industry, and using these new contacts to help spread the word about your blog and commercial website.
Get Creative with Social Media
Creating social media profiles for your brand is highly recommended for free and easy promotion.
Facebook, Pinterest, Twitter, and LinkedIn are all a few of today’s top sites for this purpose. These can help you build your network of followers and enhance your brand’s communication ability.
Get creative and have fun with your posts, so that you keep readers entertained and help draw the spotlight to your brand.
You could tweet relevant news, post photos of company functions on Facebook, and use Pinterest to showcase new products and styles that you admire.
Use Video Marketing
In addition to social media profiles, some of today’s most successful businesses are using sites like YouTube and Vimeo to create no-budget promotional videos.
These could be as simple as a video tour of your office, or an introduction to your business.
Having a mascot or using humour in your videos always increases their appeal. With equipment as low-tech as the video feature on your mobile phone, you can create a video for free that will reach out to a wider audience.