While most people often think of Facebook, Twitter, LinkedIn and YouTube when the words social media marketing are mentioned, unknown to them is that blogging forms part of social marketing.
Over the years, blogs have proved to be effective marketing tools for persons looking to increase their presence online.
When implemented properly, blogs have the capacity to increase the ranking of your site in various search engines such as Bing, Ask and Google.
High ranking in search engines means more web traffic to your site, which means more sales. This is something that every online business owner dreams of. However, only a handful of people have succeeded at making effective blogs.
What do well-liked blogs have in common? Most visited blogs have a distinct voice. A voice is an important aspect that every blog ought to have.
A distinct voice not only functions in gaining devout readers, but also in keeping them. This article discusses into detail how to develop a voice for your blog.
1 . Create a Personality for Your Blog
The first thing that you need to do is build a personality for your blog. Avoid formulating posts for your blog. Instead, allow your voice to stand out. By doing so, you will be giving your blog some personality.
2 . Keep Your Blog Fresh
One of the things that you will find published in most web articles about marketing your blog is keeping it fresh at all times. Fresh and new content means that your readers have something to come back to.
The moment you allow the content in your blog to decay, readers will not have a reason to continue coming to your blog.
One strategy that you can use to keep the content of your blog fresh is posting articles on various themes (i.e. health, sports and family) three times a week.
3 . Keep Your Posts Simple
Did you know that online readers detest long blogs? If you have long blog posts, chances are that they are not being read. The key to increasing readership on your blog is keeping your posts brief.
This will make your readers yearn for more content, thus keep coming back to your blog. Subjects posted on your blog can be based on anything. However, the secret is making your posts interesting to read.
4 . Enable Comments
Comments enable you to know what your readers are thinking. The more comments you get, the more your blog will be ranked highly. Moreover, comments are ways through which you can interact with your readers.
You also need to make a habit of commenting on other people’s blogs. The more your comment on other blogs, the more you are likely to get comments on your blog.
5 . Optimize Your Title
Your title is the first thing that draws readers to your blog. Therefore, you need to be creative when creating titles. Not only do titles draw the mind of prospective readers, but also attract the attention of search engines.
Try as much as possible to maintain the title of your blog to less than 10 words.