Every new launch of Google makes the concerned website owner forget about the earlier updates.
Such is the case with Google Penguin and Panda update, where the former has taken over concerns of website owners over from the latter.
This is one mistake which the businesses should not make and remain clear about the importance of each of them, as they exist simultaneously.
Google Penguin is the latest update that has hit the websites and has raised most concerns among small business owners.
A good small business SEO services company would surely tell the business to not only focus on Penguin, rather consider Panda as a potential contributor to DE-ranking of a website.
The lines below discuss what Panda and Penguin are, and how a website hit by both can revive.
Google Panda
The Panda update was rolled on by Google in start of year 2011. The main target of this update was the low quality content.
After its launch, Panda has been updated periodically. Meaning that if a website gets hit by Panda, and rectifying measures were taken, the website owner won’t know about the applicability of the changes until the new update comes out.
Google Penguin
In March 2012, Google started to target websites with ‘over-optimization’.
However, the update was officially rolled out in the mid of the year, which targeted websites with ‘over-optimization’ and primarily the inbound links. The update was named ‘Penguin’.
Reviving From Penguin and Panda
Webmasters came up with recuperating measures to cope up with the devastating effects of these updates. The lines below give some tips for the websites which are hit by both the updates.
1. Begin With Penguin
Being the latest, and the primary target known (inbound links), it would be wise to start the revival efforts by starting from Penguin. You can start by checking and analyzing your link profile, and adjust the links as per quality. Target the links which you want to be removed, and then take the according action. Panda has deeper implications therefore, it can be done later.
2. Moving to Panda
Once you have executed changes pertaining to Penguin, the next step is to go for the deeper update; Panda. There are number of reason for being hit by Panda, however, the quality of content stands as the most prominent one. Do a thorough analysis of your website and see the factors such as:
- Is there any duplicate content on the website?
- Does the website give an air of affiliate to Google?
- Is the content being scrapped?
Once the analysis is done, only then can you develop a course of action. Due to the complexity of the update, there are chances that you might need to come up with a new strategy from the start.
3. Execute, Wait and Adjustment
Due to the periodic nature of the updates, you need to be agile to make the according changes before the rolling out of new update. The changes come up after every month; therefore, the changes you want to bring in your website should be applied before the next update roll out. You cannot take the risk of being lazy as it might result in you loosing traffic and ranking.
4. Setting Analytics
Every online marketing companywould recommend the integration of analytics to see whether the changes have worked or not. Therefore, after implementation of every change, analyze whether it has brought any significant change to the situation or not.
Conclusion
In short, Panda and Penguin are the most notorious updates launched by Google. The wise ploy should be to cater both these updates simultaneously, so that the websites could revive from the loss they suffered at a faster pace.
About Alexandra Brian
I’ve been fairly lucky that none of the updates has affected my website too much — but that’s because it concentrates on good content rather than any other artificial means of ranking. Google prefers those types of websites with good content, I think.
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A lot of my small niche sites got killed when Penguin came along. Do you think it’s easier to revive an existing niche site, or to create a completely new site altogether. For an authority site the answer would probably be revive the site since it has likely built up some authority, but niche sites probably wouldn’t have built up too much. Any thoughts?
Thomas
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My site is effected by penguin. and i think the recent (two days back) panda updates also effected my site. because my site traffic decreases this time too. I have done many changes but still wondering what could be the main reason
I don’t want to upset anyone with my comment, but these two updates are pointless if you ask me…
a couple of my smaller niches got hit badly by this, im wondering if it`s best to concentrate on one only now and work solely on that, quality as opposed to quality eh! Have other people done this and just concentrated on one?
Tricks don’t work, if the tricks worked we all would be ranked number one, but, we also know being ranked number one does not always generate results.
Since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update. Based on my analysis, I have written several posts covering my findings.
You have shared a unique information about Panda as well as Google Penguin.Keep it up.Thanks
Hi,Since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update. Based on my analysis, I have written several posts covering my findings.
You have shared a unique information about Panda as well as Google Penguin.Keep it up.Thanks
Yes, this trick might work for sometimes but I am sure that a lot will benefit from this so it might already been blocked by site administrators. Let’s still stick to the natural way of increasing our rank,. Anyway, nice post.
thanks to all the people who have participated here, the effected website owner are needed to have deep link analysis… if they feel they have week or broken links, are needed to be removed.. .. and this is possible by sending an email to the webmaster of the website owner… all of the people are involved in this process after penguin..
Good post. Mostly people confuse in panda and penguin. becuase they are pretty much similar. You have provided good information.
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I’ve been fairly lucky that none of the updates has affected my website too much — but that’s because it concentrates on good content rather than any other artificial means of ranking. Google prefers those types of websites with good content, I think.
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