Every new launch of Google makes the concerned website owner forget about the earlier updates.
This is one mistake which the businesses should not make and remain clear about the importance of each of them, as they exist simultaneously.
Google Penguin is the latest update that has hit the websites and has raised most concerns among small business owners.
A good small business SEO services company would surely tell the business to not only focus on Penguin, rather consider Panda as a potential contributor to DE-ranking of a website.
The lines below discuss what Panda and Penguin are, and how a website hit by both can revive.
The Panda update was rolled on by Google in start of year 2011. The main target of this update was the low quality content.
After its launch, Panda has been updated periodically. Meaning that if a website gets hit by Panda, and rectifying measures were taken, the website owner won’t know about the applicability of the changes until the new update comes out.
In March 2012, Google started to target websites with ‘over-optimization’.
However, the update was officially rolled out in the mid of the year, which targeted websites with ‘over-optimization’ and primarily the inbound links. The update was named ‘Penguin’.
Reviving From Penguin and Panda
Webmasters came up with recuperating measures to cope up with the devastating effects of these updates. The lines below give some tips for the websites which are hit by both the updates.
1. Begin With Penguin
Being the latest, and the primary target known (inbound links), it would be wise to start the revival efforts by starting from Penguin. You can start by checking and analyzing your link profile, and adjust the links as per quality. Target the links which you want to be removed, and then take the according action. Panda has deeper implications therefore, it can be done later.
2. Moving to Panda
Once you have executed changes pertaining to Penguin, the next step is to go for the deeper update; Panda. There are number of reason for being hit by Panda, however, the quality of content stands as the most prominent one. Do a thorough analysis of your website and see the factors such as:
- Is there any duplicate content on the website?
- Does the website give an air of affiliate to Google?
- Is the content being scrapped?
Once the analysis is done, only then can you develop a course of action. Due to the complexity of the update, there are chances that you might need to come up with a new strategy from the start.
3. Execute, Wait and Adjustment
Due to the periodic nature of the updates, you need to be agile to make the according changes before the rolling out of new update. The changes come up after every month; therefore, the changes you want to bring in your website should be applied before the next update roll out. You cannot take the risk of being lazy as it might result in you loosing traffic and ranking.
4. Setting Analytics
Every online marketing companywould recommend the integration of analytics to see whether the changes have worked or not. Therefore, after implementation of every change, analyze whether it has brought any significant change to the situation or not.
In short, Panda and Penguin are the most notorious updates launched by Google. The wise ploy should be to cater both these updates simultaneously, so that the websites could revive from the loss they suffered at a faster pace.