After Facebook, Twitter and other social networking sites, it is now Pinterest, which is gaining popularity. It is making businesses and SEOs sit up and take notice.
The demographics of this site show that it has nearly 96% female subscribers. That leaves a paltry 4% males. But this is not something that should go against the males as females relate to similar things as males.
Whether it is comics, cat pictures, memes or anything else, it is similar to Reddit. Follow the steps given below to go viral on Pinterest.
Step 1: Build Followers
Like other social networking sites, building followers is the first step towards marketing. Only then, you can post a product or site.
Create humor pages, or pages related to advise, travel, and comics to generate traffic.
Target a specific audience by creating pins that caters to their interest.
Use Pinterest’s Bookmarklet to upload photos and other interesting things with just a click. When you have a good following, go to step 2.
Step 2: Create Content
Before you create content, consider the type of audiene that you would like to target. Remember that the females here outnumber the males. So, what should you do?
You can, either go the long painstaking way that will, anyway, not get you any results, or you can use the cheat method that will get you results in just one day.
For the first option, upload photos in the hope that your followers will like it.
Or, post a photo with the content written in very small font so that the user had to click to be able to read it. It is a cheat method but one that works very well.
Users end up reading not only the small text by also browsing through your profile and spending considerable time there.
Step 3: Content Submission on Pinterest
This social site has an algorithm that determines what will and will not be popular.
Therefore, keep the following things in mind when you submit content.
1 . Going Viral In 10 Minutes – If you are skilled at marketing, you will know what will go viral within 10 minutes of pinning it. Create a catchy title for what you submit. If it does not go viral in the first ten minutes, then you are wasting your time.
2 . One Submission Per Category – For marketers, it is essential that their content is accepted even if it fails the first time. But Pinterest will block you from its homepage if you submit the same URL after the first rejection. Get around it by uploading your photo on Imgur and then submitting it to your choice of category on Pinterest. When it is pinned, Edit it and replace with the original URL.
3 . Avoid Excess Content – Too much of content will result in loss of traffic. Limit your submission to one-submit-per-category-per-hour.
Use this social site to its maximum potential and with some shrewd marketing, you can sure that it will go viral.