After Facebook, Twitter and other social networking sites, it is now Pinterest, which is gaining popularity. It is making businesses and SEOs sit up and take notice.
The demographics of this site show that it has nearly 96% female subscribers. That leaves a paltry 4% males. But this is not something that should go against the males as females relate to similar things as males.
Whether it is comics, cat pictures, memes or anything else, it is similar to Reddit. Follow the steps given below to go viral on Pinterest.
Step 1: Build Followers
Like other social networking sites, building followers is the first step towards marketing. Only then, you can post a product or site.
Create humor pages, or pages related to advise, travel, and comics to generate traffic.
Target a specific audience by creating pins that caters to their interest.
Use Pinterest’s Bookmarklet to upload photos and other interesting things with just a click. When you have a good following, go to step 2.
Step 2: Create Content
Before you create content, consider the type of audiene that you would like to target. Remember that the females here outnumber the males. So, what should you do?
You can, either go the long painstaking way that will, anyway, not get you any results, or you can use the cheat method that will get you results in just one day.
For the first option, upload photos in the hope that your followers will like it.
Or, post a photo with the content written in very small font so that the user had to click to be able to read it. It is a cheat method but one that works very well.
Users end up reading not only the small text by also browsing through your profile and spending considerable time there.
Step 3: Content Submission on Pinterest
This social site has an algorithm that determines what will and will not be popular.
Therefore, keep the following things in mind when you submit content.
1 . Going Viral In 10 Minutes – If you are skilled at marketing, you will know what will go viral within 10 minutes of pinning it. Create a catchy title for what you submit. If it does not go viral in the first ten minutes, then you are wasting your time.
2 . One Submission Per Category – For marketers, it is essential that their content is accepted even if it fails the first time. But Pinterest will block you from its homepage if you submit the same URL after the first rejection. Get around it by uploading your photo on Imgur and then submitting it to your choice of category on Pinterest. When it is pinned, Edit it and replace with the original URL.
3 . Avoid Excess Content – Too much of content will result in loss of traffic. Limit your submission to one-submit-per-category-per-hour.
Use this social site to its maximum potential and with some shrewd marketing, you can sure that it will go viral.
About Brenda Lyttle
Very interesting post – I’m not yet on Pinterest myself, but everyone around the internet marketing space is talking about it so I may have to join in the near future
Thomas
Thomas recently posted..Announcing My First Mobile App: SharePrayer
Glad you liked it!
I haven’t had much luck with Pinterest but I see now that I haven’t been using it properly. I’ll have a look at Pinterest again and try to apply this advice. Thanks.
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Please do and don’t forget to share your experience with us.
I think Pinterest is becoming to look like a Facebook site. I am quite blown away at their success rate. It’s pretty cool. Going viral there sounds like a lot of fun. It excites me. Thanks for providing this steps.
As I don’t have much info about pinterest. But after reading your post, for me it become very easy to work on pinterest. Very informative post.
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I am a newbie to Pinterest marketing, infact I just started today. That is when I came across your post. It came to my senses that I could drive whole lot of traffic from Pinterest only after watching many others taking full advantage of it.
I have placed Pin-it buttons on my blog, but the issue is that, though I get lot of likes and tweets, I am totally disappointed seeing the ’0′ pin count. Is it that many don’t use Pinterest presently, or blog content doesn’t fit a good place in thier Pin Boards?
Jyothis Thaliath recently posted..Why Choose WordPress for Your Website
Happy to help!
I am yet to explore Pinterest. But have read a lot about it and will surely try my hands on it soon. Thanks for providing me with this useful info. Will keep the above pointers in mind.
I hope it works well for you, Richa.
I agree that our values and skills play an important role in whether or not we will succeed in this business, it’s imperative that we are equipped professionally by knowing at the very least how to develop marketing strategies for our respective business. I’m glad that there is a wealth of resources available online to address this need.
I completely agree with you, Joy. Do come back and let us know how your marketing strategies worked out with Pinterest.
I’m part of the 96% of women who are on pinterest and it continues to amaze me day after day and I completely agree that it is a great venue to launch and sustain marketing campaigns.
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Pinterest is slowly but surely revolutionizing the way we conduct our marketing strategies, I’ve always known that this social networking platform is more appealing to women since they are the ones who generally enjoy the idea. Thanks for sharing, this is another good medium to explore.
Yes, I totally agree with you guys. I just bought a dress for myself by following a beautiful picture of that dress from Pinterest.
Pinterest is one of the emerging social media networking site over the internet. Since I am selling online clothes, i use Pinterest to promote my product. I will utilize these tips you mention here, I am loving your blog! I acquire fresh ideas on how to vent on my online biz. Thanks!
Monica recently posted..3 Tips To Stay Motivated In Online Marketing
Yes, Pinterest is great for clothing!
I just joined Pinterest and I’m seriously hooked. I’m slowly but surely gaining my own share of followers and these tips for going viral as a marketer on the platform are just what I need to get me on track. Thanks for the enlightening read.
Seems like picking out great content on Pinterest is essential. Do you outsource your infographic? Can you pin any copyrighted images on Google images even though there is a link back to the original source? Just some concern about using Pinterest. Else I think it is excellent!
Thanks Brenda.