Imagine spending 30 minutes writing about your site in exchange for fistfuls of authority backlinks, dozens of targeted visitors and serious brand exposure. Sound too good to be true? Not if you tap into the seldom-used power of press releases.
Press Releases=SEO Friendly
To give you an idea of how powerful this technique can be, here is the distribution of a press release I recently sent out for one of my sites using my personal Rolodex of newswires (which I’ll share with you, of course):
That’s over 5,000 pages talking about my 1 press release!
Of course, not all of these sites have a link back to my site, but many, like this one…
…will link back to your press release, tossing some extra link juice to your press release’s page.
More importantly, my site currently sits at the #2 spot for a competitive make money online-related term (over 5 million results) simply from sending out a single press release and a building handful of links from my private blog network.
A few days after submitting the release, I logged into my Google Webmaster tools account and saw dozens of incoming links from many news sites that I had never heard about in my life:
The Press Release Power System
With something this effective, I had to give it a catchy name: enter the Press Release Power System!
Here is how the Press Release Power System works:
Write a Well-Written Press Release About Your Site
To maximize the exposure of your press release, it has to be top-notch. If you’ve never written a press release you can find the basics of press release writing here.
The most important thing to keep in mind about your press release is that it has to be newsworthy. Now, your blog about cats isn’t about to get the New York Times banging on your door, but that’s not the kind of news exposure we’re expecting.
My blog, SurveySpencer.com isn’t anything that’s going to be on CNN, but I can always find PR topics if I’m creative enough.
Here’s some fodder for a small to medium sized blog to consider for their press releases:
- Site upgrade or redesign
- Social media integration
- Guest blog post on authority site
- Hiring of new staff or freelancer
- Joint venture with other site or business
- New article or video series
Power Tip: Include high volume keywords in your press release title. Many topic-specific news wires pick up press releases based on the keywords that appear in press release titles. If you press release is about a new paleo diet plan you’ve posted to your blog, consider adding “diet” , “weight loss”, or “health” into your press release title.
Distribute to Top Newswires
From distributing hundreds of press releases, the formula that I’ve found works best is to submit your PR into one Google News approved site and at least 15-20 free press release sites.
Sites like PRWeb.com and PRNewsWire.com are Google News sites, but they’re incredible pricey (up to $300 per release). I find I get the most bang from my buck from two Google News sites: WebWire.com ($25 per release) and EmpoweredNews.net (a bargain at $4 per release).
Once my press release is approved and I see it in Google News, I start sending it out to the following free press release sites:
Sit Back and Let the Backlinks and Traffic Roll In
You could do that…or you could do some extra legwork to put some momentum behind your release.
Here are some ways to get the most eyeballs to your press release:
- Comment on top blogs with a link back to your press release (make sure the release is related to the topic of the blog and article)
- Tweet, Facebook Share and put your release in front of people in your blog’s social media channels
- Link back to your press release in your blog as a new post or in a press release section
If you’re looking for more backlinks, more visitors and more buzz (what blogger isn’t?), then you need to write a press release today!