How to Write Quality Content for Your Readers and Be Loved by Google

After Penguin, every “smart” webmaster need to abandon bad SEO habits, like too aggressive positioning techniques.

One of the last Google Update goal is to reward original and quality content, so you need to write for the readers and not just for search engines, if you don’t want to receive a penalization and get your site ranking high in the SERPs.

So, in order to be loved from Google, which techniques should you use?

Imagine for a moment to put yourself in the shoes of someone who has just arrived in your website and he has not the faintest idea of what you are talking about.

Pretend also that this is an important visitor, and that this single visitor can make the difference between the success and failure of your business.

This visitor, not having time to look around to see if your website can be useful for him, decide to contact you by phone to ask for explanations.What should you say?

Most likely you will try to provide him the essential information, showing how much your business perfectly matches his needs. You should focus in explain to this visitor everything in the most convincing and interesting way you can.

I think that, in a nutshell, this is exactly what Google expects you to do with the content of your website.

The secret is to expose your content in a way that is worth linking, and you should think about finding the best way to spread it.

Here below you find some tips that may help you.

1 . Keywords

For each page in your blog, you should choose the “key phrase” most appropriate for your content.

Do not forget to ask yourself this question :

“What is the primary need of my audience and how my content, product or service meets this demand?”

Regarding the creation of content, you need to forget the concept of keyword density. So, go ahead with the synonyms of the keywords and just write for the readers.

You should always remember this : the quality of your content is always before the keyword density!

2. Title Tag and Headline

You should insert your “key phrase” in the title tag and headline.

Search engines want to deliver relevant results to users search, and this is why it is so important that the words and terms chosen for this research appear to be clearly visible in your page title.

Google logo with a lot of hearts around

How to Write Quality Content for Your Readers and Be Loved by Google – Click to Tweet

3. Landing Page

When planning the design for your website, it is important to make things easier for users in general. A landing page (the page provided with sign-up form of your newsletter, for istance) must be designed to communicate in real time and with absolute clarity what is going on to every visitor just arrived in your website.

I have just switched from WooThemes (FreshNews Theme) to Genesis Framework, with Generate Child Theme.

I think Genesis looks more professional and clean and above all I can customize the Genesis Child Theme much more than Woothemes. Check all the Genesis themes available.

I love the “Generate Box” you see in my homepage, where I invite readers to subscribe to my mailing list. It really looks awesome in my opinion.

4. Related Content

You know that search engines favor sites that have a lot of relevant information, which are frequently updated and got many “authority links”.

Since an active blog allows the continued participation of the readers, also via social media, it is a useful tool in establishing itself as an authority through links.

In order to obtain a good ranking, it is a fundamental step to give outstanding content, which satisfy the needs of your visitors.

The second step is to make sure that your content is interesting enough to induce the visitor to link to it without hesitation.

It is good to write content that users will like to share on their social network profiles. In order to achieve it, you can for istance follow the trends or the hot topics of your niche and write about those.

If you focus on these two objectives in a strategic way, you should have a high probability to receive the attention of the search engines.

What do you think?

Are you loved enough from your readers, but also by Google?

About Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.

Comments

  1. “Expose your content in a way that it’s worth linking.” I like that! There have been some writers out there who are creating content for the sake of SEO without minding how the content’s quality actually looks like. The thing here is that the content creation should be done in such a way that the result would be something that would please both the search engines AND the people who are actually going to read the content.

  2. Hi Erik, great post.
    As you wrote – we must be sure, that our readers like our content. Google should be “after” readers, not before. What’s more – we shouldn’t rely on traffic from Google anymore ;)
    BTW – Italy is in final, congratulations about it!
    BR, Chris

    • Hi Chris,

      I am sure that thinking about readers first, is the way to not be worried anymore about SEO and Google algo changes in future.

      Thanks for that, I am really happy that Italy is in final!
      It will be hard against Spain. Let’s see! :-)

  3. Bonjour Erik,
    Love the post! I find it funny though that in 2012 we must still insist on creating quality content first, focus on keywords second. While both are not mutually exclusive, readers get hooked on quality content first and foremost, whether it’s great pictures, stellar storytelling or viral videos. Packing a text with a bunch of buzzwords is rarely a good option, and people can see right through it…

    Thanks for the reminder. Oh, by the way… ¡Viva España!
    ;-)
    Cheers from Quebec City,
    Frederic

    • Hello Frederic!
      The more time passes, the more I realize it is useless to consider the keyword density and other little SEO tricks.
      If you write good stuff, you do not have to worry about Google anymore.

      By the way, “FORZA ITALIA!” España is my friend, but not in the game! ;-)

  4. This is helpful as I am in the process of relaunching my blog, and every good tip helps. The reminder about “the primary needs of my audience” was especially good, because I tend to get carried away by my train of thought and forget that. Thanks!

    • Hi Wes,
      I am glad you liked the article.
      Satisfy the needs of your audience, and you will have a huge community of fans! :-)
      My best wishes for the relaunch of your site!

  5. Mine is getting more organic traffic lately not only from Google but from other search engines as well. Bounce rate is getting lower too. I supposed both search engines and readers starting to like my site? LOL… :P Nice post Erik, I enjoyed reading it! Thanks!

    • Hi Peter,
      I am happy for you and your site.
      Probably you just did everything right, if you are now receiving benefits from Google.
      Well done! Some tips to share? ;-)

  6. I like your statement, “the quality of your content is always before the keyword density.” I write my article first, and then insert keywords wherver they will fit without detracting from the content.

    Visualizing Google as an important visitor is a great analogy.

    Bingo!!! You want to please both Google and your visitors. But, the visitors are #1.

    • Hi David, exactly.
      In my opinion, following these rules, will make your site good both to Google’s and reader’s eyes.

  7. That was very well put Erik and a fantastic way for people to understand what it is that Google is really looking for. I really couldn’t have explained this any better myself and if you can image this, I don’t really have much to add.

    The only thing I’ll say is what most people share and that’s to just write using your own voice. Be sure to solve the problems they are searching for and you’ll have a reader for life.

    Great job Erik and thanks again. Enjoy your weekend.

    ~Adrienne

    • I am glad you liked it, Adrienne! :-)

      Sometimes it seems so “easy” to satisfy the needs of your readers by writing well for them, and then ensuring good results in Google for your site.
      But this is the fruit of experience, willingness to help people and writing skills.

      Thanks a lot Adrienne and have a great weekend!

  8. It’s a fantastic post Erik. As I always say, “the site is about you, not by you.” I really enjoyed reading this. Guess what? I don’t even care about keyword density anymore. I simply write my articles and allow my persona to flow into it.

    I’m sure you’ve read several of my guest posts – that’s the way I write and it’s really helping me.

  9. It is the same way I am trying to write, Michael, without worrying about keywords.
    I do not want to write an article first for the readers, and then add keywords just to please Google.
    I do not care about positioning anymore.
    I care much more about my readers! :-)

    I have bookmarked the page where you list your guest posts,
    I will keep in mind for my next choices of guest blogs.

    Thanks and have a great weekend!

  10. Great post, Erik. I think that making your site easy to navigate, easy to read, writing quality content, relevant links, making your site search engine friendly are all ways by which we can have google love and also be loved by our readers.
    Keywords are still important so that readers find your site. But as you mentioned in the article obvious keyword stuffing is a surefire way to put off your audience and the google bots have become smart enough to see throuh this tactic as well so you are pleasing no-one!

    • You are right, Gazalla,
      any improvement of the site helps retain the readers to go away.
      I have never be attracted from Black Hat SEO techniques, because I think if you do something “bad”, sooner or later you will be caught and penalized.
      Thanks for the comment, Gazalla and have a great week! :-)

  11. I think #4 is the key here, Erik. If you write good quality content then keywords will naturally evolve from that (though you may have to tweak a word or two). Google will always love your article and you don’t have to worry about updates. But if you use artificial means to generate content and stuff it with keywords, you’ll never know if the next update will wipe your strategy out.

    • That’s right, Leo.
      You can easily find out that an article is written by a human or by an automatic spinning software.
      Thanks for the comment.

  12. Great post! I definitely make sure that for my blog I am writing for my readers first and foremost. Once I have an idea about what I want to write about and outline the post, THEN I will go and see if there is a related keyword that works well with the post. However, I never write posts specifically to optimize for a keyword. I think that would detract from the overall quality if not done VERY carefully.

    Thomas

    • I do not care anymore about keywords, Thomas.
      Correct or incorrect, I do not care.
      I just write for the readers!

      Thanks for your comment.

  13. Hey Erik,

    I’m really glad you mentioned keyword density and that you said to always focus on quality content over keyword density. I think keyword density is one of those “myths” that is way over-hyped in SEO circles. Put your keyword in your title and a couple times in your article and stay on topic and Google will rank you well. You don’t need 1, 2, or more % keyword density to rank. I hate reading blogs where I can tell they just tried to stuff a keyword in a few more times because it doesn’t read well.

    Writing should be natural, not forced.

    • Try to write well for your readers and forget about keyword density,
      this is exactly what I am trying to do.
      Thanks for your comment, Derek!

  14. Informative post.These are the keys we get success .Expose your content in a way that it’s worth linking .Keywords are still important so that readers find your site.

    • I am glad you liked the article, Andrew.
      Write well for your readers and do not focus too much on keywords.

      • Informative post and great stuff.Google like content with out spam and content is king in every where.Wen we use keywords middle of the article it is a chance to get more traffic.Thanks for share your views with us.

  15. Great post …this would really help us to find a better way in Google ranking …always quality content plays a great role only quality contents can bring many followers and this would make our site popular ..it was really my pleasure reading your article

  16. Good post. It is true that Google are ultimately trying to benefit the user in getting the best possible result for the search so it is important to look at it from the user/vistor’s perspective and think about what they would like best from our site. But I just wonder how Google’s algorithms make the judgements about whether a site truly accomplishes these goals because after all what is useful content can vary from user to user.

    -Jean

    • The algorithms that use Google is really a mystery.
      If you know it, you can control the SERPs. ;-)
      Hit me if you discover it….
      Thanks for the comment, Jean!

  17. Hi Erik,Nice post
    My self i learn many thing from this post.Every one and Google always loves unique content.Only the quality contents can bring many visitors,back links and this would make our site popularity more and more.

  18. In order to be loved by Google it seems our contents must be natural, normal and not over exposure of keywords. If the readers like our contents, Google will loves too. That’s perfect.

  19. Well thrown Erik.
    I think its best to put your Readers first and Search Engines second on the list.
    I’l be back for more ! :)

    • Erik Emanuelli says:

      Hi Zion!
      That’s right.
      Always put first your readers, and then Google (and other search engines).
      Your audience is your most valuable asset.
      Thanks for the comment! :-)

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