After Penguin, every “smart” webmaster need to abandon bad SEO habits, like too aggressive positioning techniques.
One of the last Google Update goal is to reward original and quality content, so you need to write for the readers and not just for search engines, if you don’t want to receive a penalization and get your site ranking high in the SERPs.
So, in order to be loved from Google, which techniques should you use?
Imagine for a moment to put yourself in the shoes of someone who has just arrived in your website and he has not the faintest idea of what you are talking about.
Pretend also that this is an important visitor, and that this single visitor can make the difference between the success and failure of your business.
This visitor, not having time to look around to see if your website can be useful for him, decide to contact you by phone to ask for explanations.What should you say?
Most likely you will try to provide him the essential information, showing how much your business perfectly matches his needs. You should focus in explain to this visitor everything in the most convincing and interesting way you can.
I think that, in a nutshell, this is exactly what Google expects you to do with the content of your website.
The secret is to expose your content in a way that is worth linking, and you should think about finding the best way to spread it.
Here below you find some tips that may help you.
1 . Keywords
For each page in your blog, you should choose the “key phrase” most appropriate for your content.
Do not forget to ask yourself this question :
“What is the primary need of my audience and how my content, product or service meets this demand?”
Regarding the creation of content, you need to forget the concept of keyword density. So, go ahead with the synonyms of the keywords and just write for the readers.
You should always remember this : the quality of your content is always before the keyword density!
2. Title Tag and Headline
You should insert your “key phrase” in the title tag and headline.
Search engines want to deliver relevant results to users search, and this is why it is so important that the words and terms chosen for this research appear to be clearly visible in your page title.
3. Landing Page
When planning the design for your website, it is important to make things easier for users in general. A landing page (the page provided with sign-up form of your newsletter, for istance) must be designed to communicate in real time and with absolute clarity what is going on to every visitor just arrived in your website.
I have just switched from WooThemes (FreshNews Theme) to Genesis Framework, with Generate Child Theme.
I think Genesis looks more professional and clean and above all I can customize the Genesis Child Theme much more than Woothemes. Check all the Genesis themes available.
I love the “Generate Box” you see in my homepage, where I invite readers to subscribe to my mailing list. It really looks awesome in my opinion.
4. Related Content
You know that search engines favor sites that have a lot of relevant information, which are frequently updated and got many “authority links”.
Since an active blog allows the continued participation of the readers, also via social media, it is a useful tool in establishing itself as an authority through links.
In order to obtain a good ranking, it is a fundamental step to give outstanding content, which satisfy the needs of your visitors.
The second step is to make sure that your content is interesting enough to induce the visitor to link to it without hesitation.
It is good to write content that users will like to share on their social network profiles. In order to achieve it, you can for istance follow the trends or the hot topics of your niche and write about those.
If you focus on these two objectives in a strategic way, you should have a high probability to receive the attention of the search engines.
What do you think?
Are you loved enough from your readers, but also by Google?