Has your website been affected by Google’s recent anti-page rank manipulation algorithm, the already infamous Penguin Update?
Are you playing by the rules – the new ones of course – but your page rank was still penalized based on the links and other slightly vague criteria?
Then here is what you need to know!
The overzealousness of Google following the Penguin update has hit numerous websites hard, despite of their natural link profiles.
They even went as far as to issue public apologies to some of the legitimate website owners that have been affected by the erroneous results of the classification algorithms.
However, while some foresee this update as the end of days for the shady backlink service providers, I am confident that the professional ones will still be alive and kicking.
Even with the de-indexing procedures applied by Google on some of these companies, backlinking can be utilized within the guidelines and yield potent results.
The three main mistakes proprietary to backlinking that could lead to penalization according to Google Penguin’s current algorithms comprise of:
- Abnormally link development patterns/acquiring an excessively large number or links over a short period of time
- Having site wide links
- Presenting links with excessively optimized anchor text
To better understand how these frequently encountered errors could easily lead to the penalization of legitimate, non-spam websites and cause them lose traffic as well as lower their page rank, I will go into more details on each of them as followed.
Abnormal Link Acquisition
Even the Panda Update was unable to determine whether the links pointing towards a website were resulted from aggressive link building campaigns.
This practice has never yielded positive results in terms of SEO and if you were to discuss your approach with a backlink service provider, they would probably advise you not to act hastily.
The difference between the Penguin Update and the Panda Update is that the evaluation algorithm of the former one is quite a bit more sensitive to abnormal link acquisition patterns.
The Penguin Update is not only able to determine whether the links have occurred naturally or if they were planted there based on how fast a large number of them was acquired, in fact, it can analyze the typical link development patterns and evaluate potential discrepancies that indicate the webmaster is utilizing shady SEO methods.
However, the drawback of this approach comes from the fact that unnaturally-looking link occurrence patterns can, at times, develop without any intervention on the part of the website owner.
(Image Credits: MajesticSEO)
I suggest frequently verifying the velocity of your backlink development using either one of the paid services or the free tools available for webmasters.
In case you notice an excessive velocity that could get your website penalized, you should verify the source and notify Google about it.
Eliminate Website Wide Backlinks
Site wide backlinks are now among the primary reasons for Google Penguin to turn its wrath against you, which means that you should focus on eliminating or at least minimizing their presence.
Even site wide backlinks that occur in a natural manner will cause the algorithm to penalize you, so you should try to draw as little attention towards the potential excessive optimization indicators as you can.
Such backlinks can be detected with either webmaster software or through 3rd party services.
However, even though 3rd party services are significantly more accurate compared to software instruments, they do not utilize the same search algorithms as Google which means that you can expect some false positive and missing results.
I do advise you to use these two solutions in conjunction for maximum efficiency.
Suspicious Distribution in the Anchor Text
This process is slightly more delicate than the others, because it first implies gathering information on your anchor texts from a multitude of sources and filtering it to remove potential dead links, root domains containing backlinks to your website that have been de-indexed by Google and the no-follow backlinks.
Filtering the information based on the aforementioned criteria, you can analyze the rest of the data checking for:
- Exactly matching targeted keywords and phrases
- Broadly matching keyphrases
- Brand name keywords and keyphrases
- Combinations between the brand names and the targeted keywords and keyphrases
- Backlinks to images
The classifications of various anchor texts utilized in your backlinks simplifies the process of discovering the Achilles’ heel and remember, special attention should be paid to spikes resulted from exactly matching targeted keywords and key phrases!
About the Author
Hello, I am Chad Faith and blogging in the SEO niche is something I do in my free time. Currently, I am looking into the effectiveness of page rank backlinks which are Penguin-proof!