The phrase “surfing” the internet has been around for quite a while, but “surfing” implies that people are just wondering around the web clicking on random links and hoping they find something interesting.
However people rarely surf these days and research has shown that 90% + people use the net to find a specific piece of info or visit a site they know.
So when someone types any keyword into Google they are looking for a specific piece of information, and if that search phrase is a product or service there is money to be made.
This is a concept that many webmasters seem to be missing when they build these “general” type blogs that I keep seeing.
All purpose general sites and blogs usually come about when a webmaster isn’t sure what content to give his visitors so decides to give them everything.
There is a crucial problem with this strategy though because when you have people landing on your site looking for a hundred different topics it’s impossible to target advertising to them.
One alternative is Google adsense as it automatically senses the topic of the content and tries to display related text ads.
However most webmasters have come to realise that this all purpose advertising rarely makes any real money unless you have a very high traffic volume.
The key to making real money using the net is to create a niche site that is specifically related to a product or service for which there is hopefully a high paying affiliate program.
Some webmasters are put off by the idea of a niche market because of the low volume of traffic in most niche markets, but this is flawed thinking.
For example I have a small niche site in the travel sector that rarely gets more than 150 visitors a day, but this site consistently makes $400 a month from its main affiliate program.
The reason this works is because I know exactly what 99% of my visitors are looking for and so I can target the exact service that will solve their problem, it’s impossible to do anything like this with “surfers”.
“The key to making real money using the net is to create a niche”
To me there has always been a clearly defined line between surfers and those looking for specific info. For example people using Facebook are much less likely to be looking for a specific piece of information, they want a general update on what their friends are doing etc and if they see an interesting ad on the side they may click on it.
On the other hand most people using Google have a specific goal/problem in mind and if they see an ad on the Google results that seems to solve that problem they are much more likely to click.
In short Google converts people into buyers a hundred times better than Facebook or any other social network, and despite Facebook’s successful recent IPO Google is still worth much more (in the eyes of investors).
I hope this article has helped if you’re trying to make money from your blog or website.
About The Author
EMO is a blog dedicated to helping people make money on the web and it’s designed for beginners and experts alike. If you’re looking for more simple ways to make the most from your blog or website then stop by sometime.