As you progress, as an internet marketer, you should be looking to promote your site and yourself. There are a number of different ways that you can do this.
A lot of this will depend on what you are trying to promote. It differs slightly, depending on what type of business you are in, but at the end of the day we are all trying to get the message across.
10 Ways to Improve Your Online Visibility
1 . Get your social media pages up and running. This is the way that you will be able to interact with your customers. Have Google Plus, Twitter and Facebook buttons on your website and try and update your pages on a daily basis. This is one of the best ways that you can develop branding for your site.
2 . Remember, content is king. Don’t write for the search engines. Google is too clever and they will hunt you down. You should be writing valuable content for your readers. Ask yourself if you would gain something from reading one of your posts.
3 . Have an email signature to identify yourself.
4 . Gone are the days of hiding behind the computer. You have to meet your cutomers face to face. Have your phone number on your website. This is a must if you are running a service.
5 . Optimize your website in the most effective way. This means staying away from hundreds of cheap links and hunting down links with lots of page rank. You will find that guest posting is a great way to go. If you can write a killer post on a high PR site then both parties will be able to benefit.
6 . Your on-page optimatization also needs to be worked on. It doesn’t mean that you just have to have really good content, but you also have to have titles and headers that are relevant. Make sure you are not stuffing your keywords in your posts. It is also important to take note of the way you interlink your posts. You should maintain an even balance with this. Don’t link to pages just for the sake of it because it can be annoying and Google will spot this.
7 . Use webinars to draw in more traffic and increase your visibility. This is proving to be more successful. There are simple tools that you can use for this. Make sure you advertise these events on your site or send out and email to your subscribers. Make it interesting by interviewing someone relevant or inviting a guest speaker.
8 . Email marketing is a great way to draw in subscribers. Don’t force your readers to sign up and don’t spam them either. You could offer them something like a free e-book if they sign up. This is perfectly acceptable.
9 . Don’t forget to measure and analyze your results with Google analytics or something similar. This will tell you what you need to do more of and what you need to focus on less.
10 . Attract attention with a Youtube channel. This is a fairly simple way to draw in more people because you can build links to the videos as well. Video marketing has proven to work its magic for years so it is definitely worth experimenting with this.