As you progress, as an internet marketer, you should be looking to promote your site and yourself. There are a number of different ways that you can do this.
A lot of this will depend on what you are trying to promote. It differs slightly, depending on what type of business you are in, but at the end of the day we are all trying to get the message across.
10 Ways to Improve Your Online Visibility
1 . Get your social media pages up and running. This is the way that you will be able to interact with your customers. Have Google Plus, Twitter and Facebook buttons on your website and try and update your pages on a daily basis. This is one of the best ways that you can develop branding for your site.
2 . Remember, content is king. Don’t write for the search engines. Google is too clever and they will hunt you down. You should be writing valuable content for your readers. Ask yourself if you would gain something from reading one of your posts.
3 . Have an email signature to identify yourself.
4 . Gone are the days of hiding behind the computer. You have to meet your cutomers face to face. Have your phone number on your website. This is a must if you are running a service.
5 . Optimize your website in the most effective way. This means staying away from hundreds of cheap links and hunting down links with lots of page rank. You will find that guest posting is a great way to go. If you can write a killer post on a high PR site then both parties will be able to benefit.
6 . Your on-page optimatization also needs to be worked on. It doesn’t mean that you just have to have really good content, but you also have to have titles and headers that are relevant. Make sure you are not stuffing your keywords in your posts. It is also important to take note of the way you interlink your posts. You should maintain an even balance with this. Don’t link to pages just for the sake of it because it can be annoying and Google will spot this.
7 . Use webinars to draw in more traffic and increase your visibility. This is proving to be more successful. There are simple tools that you can use for this. Make sure you advertise these events on your site or send out and email to your subscribers. Make it interesting by interviewing someone relevant or inviting a guest speaker.
8 . Email marketing is a great way to draw in subscribers. Don’t force your readers to sign up and don’t spam them either. You could offer them something like a free e-book if they sign up. This is perfectly acceptable.
9 . Don’t forget to measure and analyze your results with Google analytics or something similar. This will tell you what you need to do more of and what you need to focus on less.
10 . Attract attention with a Youtube channel. This is a fairly simple way to draw in more people because you can build links to the videos as well. Video marketing has proven to work its magic for years so it is definitely worth experimenting with this.
About Author
I’m all for using social media website to gain and build a new following.
I only focus on Twitter and Google+, I don’t have time to maintain 3.
Also as time goes on, I’m disliking Facebook it seem less important for to me for some reason.
Hi Simmeon,
I think you should choose social media networks, depending on what you need to promote.
If you like Twitter, can I suggest you a fantastic way to increase your audience? See Triberr.com
Another one is JustRetweet.com
They are both free, and you will love them.
Let me know!
I look and signed up to both of those websites.
Might need some convincing weather or not paying for followers is a good thing.
- I see some blogs I visit are using it.
I am glad you signed up to both sites, Simmeon.
And I am sure you will like them!
I look forward to interact with you there.
A part of increase your followers trough those sites, you will also increase your audience of readers and visitors.
You will surely see that a lot of your friends bloggers are already using those tools.
Let me know if you need any tip!
Nice points.
Suppose your online visibility is good and your ebook is not a free one. Then how to make use of this visibility to ‘sell’ your book? My point here is- you can make others know about your book, they’ll also say wow about it, but to make others ‘buy’?
AnujaK recently posted..Finally…
Anujak,
I guess that before to even think to sell something,
you have to build an audience around you.
Rarely someone would buy something from a unknown.I would not.
Even more if it is an ebook, in which a person teaches something.
First you have to let you know. Open a blog, create traffic, creates a community, social media. It takes time!
Hi Erik, I missed to tell you that I already have a blog (has tech as well as non-tech content) which has got a very traffic. My post about book has got hundreds of likes as well as shares. It is just about- how to make people ‘buy’ or rather ‘read’? (You can take horse to water but you can’t force it to drink). Just fyi, the book is not about teaching, it is light-weight reading…meant to enjoy!
AnujaK recently posted..join.me Game
Well, Anujak, if you said that you already have a blog with high traffic, then your readers should already trust you and they should be inclined to purchase something from you.
If you need more audience, then promote your product via social media, forums and via other blogs.
What do you think?
Hello Erik, thanks for this post, the tips highlighted here are very good and yields tremendous results. i agree with you.
Hi Blessing,
I am glad you liked the article.
Online presence is of basic importance for a blogger.
Social Media and Video marketing are really crucial ways to attract targeted audience and increase your online visibility apart from SEO.
Yes, Aasma, they are part of the ways you can use to increase your online visibility.