Writing a guest post for a blog you admire and frequently read is a great way to get some exposure for your own blog or website. It’s also an opportunity for you to get a link that will build the overall page rank of your blog or website.
There is, of course, a right and a wrong way to write a guest post. If you haphazardly write a guest post in thirty minutes, don’t expect it to get posted.
On the other hand, if you write about something you know, and you write a well-researched thoughtful blog post, your chances of getting published on the blog of your choice increase significantly.
If you’re going to write a guest post in the near future, here are some tips you should consider.
1. Consider Your Audience
You want to match the tone of the blog. Blogs tend to be pretty casual, so you should keep your post pretty casual. Don’t write like you’re trying to impress your high school English teacher.
Write for your audience, and keep your language clear, simple, and concise. If you were writing for an interior design blog, you’d want to write an article that was related to interior design and that provided some sort of new, interesting perspective on an interior design topic.
You want to give visitors of the blog a reason to read your post. So, before you start writing, consider what your audience would like to read about.
Researching is the most time-consuming part of writing a guest post. However, it’s also arguably the most essential part of writing a guest post.
Even if you know quite a bit about the topic, it’s a good idea to spend time researching information to include in your article.
Make sure you do your research using credible online sources. For instance, the Mayo Clinic’s website and the University of Southern California’s website would be credible sources.
On the other hand, someone’s personal blog may not be a credible source. If you want to make your guest post more credible, you can even include links to websites with relevant stats and data.
3. Don’t Forget Your Author’s Bio
A guest post isn’t complete without an author’s bio. An author’s bio gives you a chance to build your credibility as a writer.
So, write a short blurb at the end of the post that gives your audience an idea of who you are and why you are qualified to be writing about your chosen topic.
Your author’s bio is also a great place for you to insert a link to your website or personal blog. This will give readers a chance to learn more about your professional projects, if they’re interested.
Additionally, it will help build the online visibility of your site and improve its page rank.
Writing a guest post can be a lot of fun. So, don’t forget to enjoy yourself as you write, in addition to trying out the tips above to help you make sure you write a high quality post.
About the Author
Carolyn is a professional writer who works in the ecommerce industry. She writes for a variety of online sites and blogs about topics such as small business marketing, ecommerce survival tips, and order management software that works with BigCommerce, Shopify, and 3dcart.