Following the 24th of April 2012, tremors of shock erupted in the internet marketing community, as Google’s latest Penguin Update was set into motion.
With many of the websites and blogs still recovering from the Panda Update, the latest change installed by the search engine giant resulted in many websites getting de-indexed and consequently losing their organic search engine traffic.
Google has always been open about the fact that their top priority is to enhance a user’s browsing experience.
The Penguin update was directed specifically at those sites deliberately employing black hat SEO techniques to manipulate search engine rankings.
Some of the most heavily penalized black hat techniques include keyword stuffing and anchor text exploitation.
In the aftermath of this update 3.1% of search queries were affected by this update but the surprising part is where sites using strictly white hat SEO techniques were de-indexed from Google rankings.
This was the flaw in the update for which the Google technical team has apologized and has set up a feedback form where site owners can make a claim to be indexed in Google search results once again.
Despite the setback, the search engine technicians are back to the drawing board to improve the Penguin Update; to make the modifications required to weed out sites of low quality.
Following this chain of events, webmasters and internet marketers are scrambling to make the necessary changes to their existing SEO strategies; under no circumstance do they want to risk the search engine traffic that their site receives.
So here is what you should start doing and what you should avoid.
Make sure that you are not stuffing your site content with keywords. Make sure that your content has a natural flow and offers information to the visitor.
Post content regularly but not daily. It might look unnatural to the algorithm and this may have adverse effects on your SERPs.
Many SEO experts are advising the increased use of Latent Semantic Indexing (LSI). However, LSI keywords are still keywords and should not be used to an overwhelming extent.
Remember that keywords are only useful to the search engine robot and not the reader!
A lot of people have carefully devised back linking campaigns but in light of the Penguin Update, you have to place more emphasis on making sure that the back links to your site do not appear unnatural.
Avoid linking from sites related to porn, gambling, torrents etc. Interacting in the blogs and forums, related to your niche is much more instrumental for generating organic back links.
In some of the cases, it is rumored that Google engineers personally inspect the quality of your site. If there is anything that makes a lasting impression, then it is an informative video.
Whether you are a business owner or an affiliate marketer, you can always create videos and podcasts to inform people about your product.
You can market your videos on platforms like Youtube, feature them on your site and rely on social media to generate traffic.
Instead of buying Facebook likes or twitter followers, make an effort to actually advertise on those social networking platforms.
They can be integral to a business’s social networking success and definitely have more long-term benefits as opposed to placing a solo ad on someone else’s mailing list. Maintain a healthy online reputation and a loyal client base.
Before making any sort of changes to your SEO campaign, do a simple acid test and ask yourself if doing this will be of any use to your user?
As long as you can keep your readers happy, Google will hold your site in high regard and thus you will be safe of any future updates made to the search engine algorithm.
If you use different SEO techniques, please feel free to comment!
About the Author
Syed Shadab Mahbub is a freelance writer at RnGWriter.com and his aim is to provide marketers and webmasters with professionals and cost-effective content solutions. Gravatar mail: firstname.lastname@example.org Facebook: www.facebook.com/RnGWritercom Twitter: changing_shadab