Many SEO experts advise against focusing only on backlinks when it comes to manipulating your website’s search engine ranking.
The same experts will then go on to do exactly what they suggest you avoid — focus only on backlinks. In fact, getting quality links back to your website is a worthy endeavor, but it is also one that is more difficult than on-page SEO.
With so many steps you can take to incorporate SEO into your website directly from your own pages, it’s shocking just how many of these tips people forget on a regular basis.
Don’t be one of them!
Deep linking helps search engines fine all the posts and pages on your site, even if they’re not on the front page and haven’t been there for years.
It also helps visitors find content that is relevant to the page they’re currently on, encouraging them to spend more time on your website.
Link to existing content as you create new pages to save yourself effort. You might also consider a related posts plug-in.
Make it easy for users to add your content to social bookmarks with plug-ins or widgets. Remember to check that these widgets are working on a periodic basis.
This is also a great time to add widgets to new websites. Is your website without a Google+ link? You’re missing out on traffic and SEO!
Luckily, blogging platforms like Blogger and WordPress already use search engine-friendly URLs for posts, pages and even categories, that is, if you use pretty permalinks and not numbered pages.
If you use a keyword in your title, it will appear in your URL, too. Divide words with hyphens and keep your URLS short.
We recommend three to six words total, with no more than five keywords as search engines aren’t loving keyword-stuffing these days.
Emphasis Content and Keywords with Bolding
It might seem a little old-school, but using bold text when you want to make a point is beneficial both to your visitors and to search engine robots that are crawling your website.
The robots know to place more significance on the bold keywords, and this helps to show which keywords are most important to your website.
If you haven’t been emphasizing text before, it’s a great time to start. Of course, you don’t want to go overboard because you want to make sure these it’s still friendly to human eyes, too.
SEO Tools from Google
Google offers a few different tools for webmasters like yourself, who want to rank highly in the SERPs. You can sign up for both Google Analytics and Webmaster tools for free, claim your site with code Google provides, and you’re already on your way to improving SEO.
Analytics will show you traffic stats about your sites and allow you to set goals, while Webmaster tools tells you all about how people are finding your website and which keywords and content are benefiting you the most.
Content Will Always Be King
With a recent announcement from Google’s head of spam , it became apparent that the search engine was returning to its roots.
Keywords-stuffed and overly optimized pages were no longer going to rank highly, if websites with quality content existed.
You shouldn’t worry as long as your website provides useful content. If people want to see your website, search engines want to rank it where they can find it! When you forget this, your website will ultimately suffer.
SEO is a competitive market, but don’t forget the on-page habits that will help with how your pages appear in the search engines!
About the Author
Ben Sawyer often writes about SEO tips , sharing his experiences on the Internet. Beside that, he is an Internet marketing consultant and content writer for Divorce Lawyers Long Island law firm from New York.