In short, search engine optimization (SEO) is important because it employs keywords and other strategies to make a website consumable for search engines.
When search engines can find you on the Internet, then human beings will find you as well.
Utilizing SEO means more business and increased profitability.
This is the reason that education programs such as Microsoft Certifications educate people on how to manipulate search engines.
How does SEO work?
People wishing to retrieve information on the Internet open a search engine, such as Google, Bing or Yahoo.
Then, they type in keywords for what they want to find.
When they hit “Search,” those search engines begin their four functions:
1 . Crawl through the Web via links for Web pages or files to retrieve interconnected documents.
2 . Index and store all of the documents they find related to the search. There are billions, so without SEO, your website would end up so far down on the search engine’s list that no one will see it.
3 . Decide which documents are most relevant to the search and have the highest ranking.SEO strategies, such as keywords (the terms searchers to locate the information they are seeking), number of other sites linking to yours and obvious website hierarchy and clear text links are a few examples of SEO techniques that will cause the crawlers to pick your website to display. It is a popularity contest and you cannot be popular without implementing search engine optimization.
4 . Report the results to the searcher. These results, of course, are listed according to rank and relevance, two things difficult to achieve without SEO.
Without SEO, a website cannot be relevant or achieve popularity and therefore won’t be seen by customers.
Today, almost anyone can create a website, but in order to create a website that will attract traffic, you should have an understanding of why SEO is important and how to implement SEO on your website.
If you are interested in learning more about SEO and information technology certification programs, click here.
SEO provides your website, which is a reflection of your business, with two things: visibility and trustworthiness.
SEO creates popularity which means more people see your site.
SEO also increases relevancy. This, coupled with ranking, tells consumers you are a trusted business and worthy of their time and, hopefully, money.
St. Edward’s University (2012)