You need to be able to optimize your content and apply some SEO rules, if you want to be at the top position in Google SERPs.
Each webmaster wants to have more organic traffic, and it is a truth that any blogger has personally experienced many times troubles with ups and downs of its position in the search engines.
Below you may want to read a list of ten tips on how to create content that has an excellent search engine optimization.
Applying these tips to your content, will allow you to gain significant benefits in terms of rankings on Google and, more generally, on all the search engines, such for istance Ping, Yahoo or Altavista.
Be sure to check these advices on how to create well-optimized web content.
1 . Optimize the Content for a Single Keyword
To obtain good results in the ranking of your web content, the most effective thing is to optimize content for one keyword.
If you have more than one keyword, at least follow this strategy : focus on one primary keyword per page or post.
So, all your web content should be optimized for your keywords, the more relevant to your topic.
This choice of optimization does not mean that your content can not have secondary keywords, but on these you should not have too many expectations in terms of positioning.
This will be mostly useful for clarifying the context of the content to search engine spiders.
If you have ambitions for positioning your secondary keywords, it is better that you create web content optimized for this purpose.
2 . Enter Your Keywords Multiple Times in the Primary Content
Of course you do not want to exceed the number of times you will insert your keywords in the content.
However, it is no doubt that if you are creating a SEO optimized content, your primary keywords must be present in the body of the text, at least sometimes.
So be sure to not overdo it : the presence of keywords should not be forced, but natural.
What does this mean?
It means that your web content must be able to read without the user notices that have been optimized for SEO keywords (and in these weeks Google announced that soon will implement a penalty for “over optimized content”).
In other words, in any way avoids any temptation to keyword stuffing.
Your content should be primarly created for your Readers.
3 . Enter Your keywords in the Primary Titles and Subtitles
For an excellent search engine optimization of your web content, you obviously maximize the H1 tag.
This means that you should enter your primary keywords in H1 title.
Similarly, optimizes the subtitles H2 and H3 , in a way that they also contain your keywords.
4 . Put Your Primary Keywords in the First Words of Content
Your primary keywords should be included in the first words of your web content. This is to maximize the effect of the keyword prominence.
By how many words must be cited? I have heard the suggestions is within the first 10.
Some people say within the first 20-25 or even within the first 100.
I can not say who is right. But I am sure that the first you put it, the more effective will be the SEO optimization of your web content.
5 . Use Bold and Italics to Highlight Your Primary Keywords
Another way to optimize your web content is to make bold or italic the most important concepts. Obviously, this is also true for the primary keywords.
But do not overdo it.
Too much use of bold type can turn web content virtually unreadable.
The same concept is applied to the italic that, with respect to the bold, has the drawback of being difficult to read on the screen of your blog visitor.
6 . Use Your Primary Keyword as Anchor Text
The suggestion to insert internal links in the content of your blog is very important for positioning, also to increase the pageviews of your site and decrease the bounce rate.
So be sure to link together your pages and you will have more chance that your content will be well positioned in SERPs.
Of course you need also external links : links pointing to you by other sites. Among other things, they are very important to increase your website popularity.
You need to select as anchor text a portion of web content that contains your primary keywords.
7. Enter an Optimized Image
In any of your post, you should insert a SEO optimized image.
So, keep in mind what is your primary keyword, thus optimizing the image name, its title and its alt text.
Also check the weight of this image: he must be as low as possible, without undermining the quality of the image, in a way to have the fastest loading speed for your page.
If you want to optimize in SEO terms even more your image, pay attention to the portion of content that surrounds it : this should also contain your primary keywords.
8 . Write Relevant Content for the Readers
Write relevant content for the readers, means write high quality content. It is essential.
When a search engine user makes a query and click on the result, he will arrive at the corresponding page on your site.
The content that he will find, should not disappoint him.
This is the same reason why Google is making all these changes in the last years, with the Panda Updates.
Google wants that its users have the most rewarding experience while using its search engine and while visiting the Web.
9. Optimize the Description Tag
The description tag may push on your content.
If written well, the tags can magnetize clicks from Google users and, therefore, induce the search engines to categorize your content as very relevant to the query type.
10. Optimize the URL of Your Post
It comes to writing a URL that summarizes the contents of the web page. In the URL you should enter the primary keywords for which you do the optimization.
Do you have any other suggestion or consideration ? Thanks !