Reach the Online Marketing Success is the dream of every successful brand and company.
But the experience teaches us that just thinking of a winning strategy is not enough : translate it into results is the complex part.
Even if we can say that the same strategy does not work for everyone, you may want to check the suggestions below, that you should follow in order to obtain highly effective online marketing action.
1 . Organic Positioning
A company that wants to be competitive must have a web site located at the top of Google organic results, as well as Yahoo and Bing, for their targeted keywords.
This is the starting point for an effective web marketing strategy, of course because organic positioning of your website can convey a great deal of qualified web traffic (that is called Organic Traffic).
So the BIG question is “How may I get good organic search?”
The answer is that there are many ways, that may be you should follow, depending on the characteristics of your online business, acting with synergy ( read some SEO suggestions here ) .
In my modest opinion the best SEO tip to always follow is Create High Quality Content.
2 . E-mail Marketing
The e-mail marketing is a particular type of direct marketing which uses e-mail as a way to communicate commercial messages.
The target can be composed of both potential customers or existing customers.
In the company’s Online Marketing strategy, the e-mail marketing must have a leading role : because it has low costs, it is fully traceable and, if do it in the right way, it is very effective.
Be careful not to confuse e-mail marketing with spam, the quality of the contact must be your primary objective : they are real people and you must cultivate a loyal and true relationship !
I use Aweber to manage my email subscribers. Aweber gives you a lot of flexibility. In addition to automatically emailing your subscribers when you have a new blog post, it lets you email them any time, for any reason. This helps you build a deeper relationship with your community by sending special emails. You can use this for anything from promoting products to giving away free stuff. Get started with Aweber for just $1.
3 . Pay per Click Advertising
When you think of online marketing, it is likely that one of the first things that come to your mind is the Pay per Click Advertising ( PPC ).
First of all there is Google AdWords and programs related to it.
The pay per click is an effective tool to promote products or services business : in relation to build Organic Traffic, PPC campaign is much faster and easier to implement.
But it has obvious disadvantages : the percentage of clicks obtained from pay per click is much lower than the one obtained with the organic positioning.
4 . Landing page
E-mail marketing and PPC advertising are two very effective online marketing tools.
But when a potential customer clicks on the call to action for your e-mail advertising or links on your AdWords, they want to end on a Successful Landing Page.
It is not acceptable that the link brings to the home page or any internal page.
Some tips to create a profitable landing page may include :
- Keep it simple
- Drive the people to Decision
- Offer Multiple Calls to Options (a link to your product at top, middle and bottom of the page)
- Experiment with more Landing Pages which one works better
5 . Social Marketing
Nowadays, it is essential that an online marketing campaign also includes the most important social networks.
Social Marketing is really important, think for example about Facebook, with more than 800 million active users : with these numbers, it means that 1 on 8 people in the world has an account.
Facebook offers unique tools that can help you build traffic to your site and promoting your company : for example buying ads to advertise your service, linking your business in your profile or creating a page or group especially for your product.
Another BIG ONE is Twitter. Not also it will help you build up your social media presence, but it will bring you massive amount of traffic.
The key of Twitter marketing success is to have a lot of followers : the concept is the more followers you have, the more likely your links are going to be clicked on and the better results you will get.
It is like the traffic concept applied to a website : you should find users related to your market and follow them.
The more recent creation, but not least is Google+, the answer from Google to the hegemony of social networks.
I suggest also to use StumbleUpon and Reddit. Digg is not so popular anymore.
Here you find a huge list of Social Networks (and other sites) where you can promote your business.
6 . Websites with HIGH Quality Content
An effective online marketing also passes through a business website updated with fresh and high quality content.
The quality content inspire trust and confidence in your audience.
Google “Panda” new algorithm gives so much weight and importance to the quality of the sites that they crawl.
You surely understand why high quality content is important : so be sure to have good, well-written and unique content that will focus on your primary keyword.
And above all : do not copy other site’s content, even if it is very good content. I think this is worse than write original, but bad content.
7 . SEO optimization
The Search Engine Optimization (SEO) is the set of practices to increase the volume of web traffic a site receives from search engines.
The more frequently your site appears on search engines the more visitors it will receive : this is called organic traffic.
From a SEO point of view, there are two primary areas you need to consider : on-page optimization and off-page optimization.
Basically, there are things you can do on your site to help your rankings, and things you can do off of your site to improve rankings.
The most important aspect of search engine optimization is getting links to your site.
Increase the link popularity of your website is obviously increasing your online visibility.
To YOUR Online Marketing Success !
November 6, 2011 at 3:25 am
The most important thing to consider when creating a good email message marketing campaign is the subject lines. This is an spot much too typically glossed over.
mark jones recently posted..Fours Keys to Killer Articles
November 7, 2011 at 9:45 am
Hello Mark,
definetely a good tip.
Reader focus a lot on the subject line of a marketing e-mail that they receive, I think you should study a good and intriguing title for it.
Thanks for the comment.
November 6, 2011 at 4:41 am
Thanks for your sharing. I am just doing the online market. The most popular method we use is the E-mail Marketing. Thank you that you listed all kinds of good methods systemically.
Sophia recently posted..Hidden dangers of using automated trading robots
November 7, 2011 at 9:48 am
Hello Sophia,
I am glad you liked it.
Do you have any tips about E-mail Marketing you would like to share?
Thanks for your comment.
November 6, 2011 at 9:03 am
Hi Erik,
Great tips regarding online marketing. I just want to add that engaging in Question and Answer sites like Yahoo answers and Wiki Answers will increase your online exposure as well.
November 7, 2011 at 9:46 am
Hello Gregg,
thanks for adding these resources.
November 8, 2011 at 7:08 am
I did a test not all that long ago with another one of my blogs. It was brand new and I didn’t bother with anything other than social marketing, specifically, Twitter.
By the end of the first week I had over 600 followers to my account and over 80% of them were visiting my links that I posted (which were all to my blog articles)
I did all your typical SEO stuff with my articles but I only ever marketed them to my Twitter followers.
I was absolutely AMAZED at the power of Twitter! The traffic generated from it was just insane for a new blog. Not only that but it definitely helped my SERP rankings as well as my Alexa rankings.
November 8, 2011 at 9:30 am
Hi Michael,
thanks for sharing this !
Very interesting test.
What was the topic of your new blog?
Some niche in particular?
November 8, 2011 at 9:33 am
He Erik,
The niche was vegetable and fruit gardening and growing. It covered some other aspects of gardening as well.
November 8, 2011 at 10:29 am
I think if you find a particular niche, you may still rank well for your keywords at the top of the SERPs.
Create a blog with high competition, it is much more difficult, of course !
November 8, 2011 at 7:51 am
For me I think SEO optimization is the best strategy in online business, even though all the things you listed is very useful in marketing. back linking is included here. and allows one site to raise its full potential to the max.
Kate Brown Wilson recently posted..gun holsters
November 8, 2011 at 9:32 am
Hello Kate,
definetely SEO is very important for an online business.
Do you have any other strategies that you want to suggest?
Thank you !
November 9, 2011 at 7:27 am
On-page SEO can be a good choice. another one is using all the Social media sites we know, can be perfect in marketing. because almost all user are familiar with it.
Kate Brown Wilson recently posted..עיסוי ספורטאים
November 10, 2011 at 8:10 pm
We are thinking of using pay per click. How many people are seeing good results from this type of advertising?
November 11, 2011 at 10:59 am
Hello Don,
if you have some money to invest in your online business, then the choice to make some Pay Per Click (PPC) campaign can be a sure way to get traffic to your site.
The popular choices could be Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter, but consider also PPC campaign with Facebook or other Social Media Networks, in my opinion.
Some tips may include check how many clicks are actually turning into sales (monitoring of the conversion rates), identifying relevant keywords for your business and observe the keywords response over the internet.
Good luck !
November 11, 2011 at 4:53 pm
This is very well brought on share. I would personally advise doing pay per click advertising considering it is very easy to get it started but nonetheless this is a great sum up of making money online!
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November 14, 2011 at 9:27 pm
SO helpful. I am trying to teach myself more about marketing my site and I am not really sure the best way to do it. I have heard a lot about social media and article writing. Never considered the email marketing.Thanks for the advice and tips.
November 15, 2011 at 10:36 am
Hello,
I am glad you liked the article.
Thanks for the comment.
November 16, 2011 at 11:15 pm
SEO is so major, and you’re right. The most basic way to do it is good content (assuming on-site optimization is in order).
November 17, 2011 at 10:24 am
Hello Annie,
every blogger should know basics of SEO and be sure to have on-site optimization arranged, in order to increase the blog popularity among the web and the SERPs.
Content is always the King,
thanks for the comment !
November 17, 2011 at 1:16 pm
I like your article and Landing Page is new to me. Thank you for guiding me.
November 17, 2011 at 6:59 pm
I am glad you liked it,
thanks for the comment.
November 26, 2011 at 5:24 am
Nice post Erik!
IMO, when one person wants to elevate his online business, he can go and implement everything under the sun. But the above 7 things you listed are of the top priority. Thanks for sharing your experience!
Duy@Razer Naga Epic recently posted..By: black_raven
November 26, 2011 at 5:23 pm
Hello Duy,
thanks for your comment !
December 9, 2011 at 8:41 am
Traffic and high-quality content sustain businesses online. So don’t expect overnight success. Build trust and gain influence from both search engines and users, and your chance of making a decent income online is pretty much guaranteed.
December 9, 2011 at 8:46 pm
Hello Dan,
I agree with you,
build trust from both Readers and Search Engines, to have good reputation, and in return good traffic.
December 15, 2011 at 12:01 am
Online marketing has been a real trial and error experience for me, but the biggest improvement I saw was when I set up a registration page. People do not always volunteer to sign up unless they are presented with a request that grabs their attention just like how you offer a product three times on one page. As far as pay per click, I’ve used it, but I agree that organic placement brings in many more people.
December 15, 2011 at 9:36 am
Hi Susan,
actually set up a Succesfull registration page or a sales page
is not EASY at all.
You have to grab attention to the reader and give the visitor the
will to subscribe or purchase your product.
I think also that you can learn a lot from experience.
Thanks for the comment !
January 11, 2012 at 3:22 pm
Hi!
I really appreciate all these good tips for online success. I noticed, as well, that it is not an overnight thing, and it really takes a lot of dedication and belief to keep doing something that doesn’t bring obvious results, at least not in the beginning. But as with all things in life, if you keep in doing it, you get better at it, and you get closer to success step by step. My motto is that I don’t do things that would annoy me from other companies, so the email marketing isn’t on my agenda, but all these other SEO techniques you mention, and building relationships and contacts, I find really useful.
I wish all of you a lot of success, and thank you for keeping up the flow of information with your blogs!
January 12, 2012 at 11:05 am
Hi Leonard,
definetely it will take a lot of hard work and dedication, for an online business success !
My best wishes to you, thanks for the comment !