Business owners need to create content for their websites. Yet, many business owners have trouble deciding how to create this content.
It really is an easy process that can be completed in just a few steps.
1. Decide on the Audience
The first decision is to identify the intended audience. Not all articles are meant for everyone. Each article should have a clearly identified audience. This article is intended for business owners. When authors first identify the audience, they can better address concerns of that audience.
2. Identify the Goal
The second decision is to identify the goal of the article. Each article should have an easily identified goal. In this article, the goal is to help the business owner write a great article.
3. Identify the Format
The third decision is to identify the format. Basically, articles are written in three different formats. The first format is the blog. The blog’s purpose is to communicate with visitors to the website. A second common format is the press release. Its purpose is to announce new items for sale, new staff and new items. A third common format is the article. These are intended for article sites and are intended to drive traffic to the main website.
4. Choose the Right Keywords
The fourth decision is to choose the right keywords. This is the hardest decision. Choose keywords that real people will look for when using a search engine. Choose words that are searched for enough to drive traffic to your site, but not so popular that too many other business owners are using them. The general public is often adding geographical locations to what they type into a search engine.
5. Identify the Topic
The fifth decision is to identify the exact topic of the article. All articles should establish the business owner as a leader in their field. After all, people want to do business with businesses they feel know what they are doing. Articles directed at specific problems often do particularly well.
6. Identify the Author
The sixth decision is to decide who will write the article. For many small business owners, writing the article themselves makes the most sense, because they are the expert. On the other hand, they may not be great writers. If that is the case, freelance writers are cheap to hire.
7. Choose the Words
The seventh decision is to choose the words for the article. Make sure and include the chosen keywords three times in the article in a natural occurring way. Make sure you use all the correct grammar guidelines according to the AP style guide. Make sure you spell all the words correctly.
8. Post the Article
The eighth decision is where to post the article. Blogs go on the website. Press releases can be released to many different sources including local newspapers. Articles can be used on article directories, like Ezine articles.
About the author:
Beverly Lewis wrote this guest post. She enjoys writing about entrepreneurship and saving money with Buy.com coupon codes.
November 3, 2011 at 6:31 am
Great guest post Beverly. It’s true that choosing the right keywords is very crucial in having a great article. You can use Google Alert to determine what keywords to use. It’s a great tool from Google and it’s for free.
November 3, 2011 at 10:27 am
Helo Gregg,
I agree with you, nice guest post Beverly !
November 3, 2011 at 5:39 pm
I would also add a tip to try and get personal. If you have a personal story to tell that relates to your topic, try and find a good, engaging way to tell that story. I find that telling a personal story really makes for great content.
Richard recently posted..Amazon Introduces the Lending Library
November 3, 2011 at 6:35 pm
Hello Richard,
thanks to add this suggestion.
I have read that some bloggers do it.
I should try it, probably it makes you closer with readers …
Thanks for the comment !
November 4, 2011 at 8:56 am
You also have to not be a robot.
Your information and posts could be the most informative and helpful stuff on the internet, but if you’re dull and boring, no one is going to want to come back for more.
November 4, 2011 at 10:56 am
Hi Michael,
I comnpletely agree with you.
High Quality Content is always the BEST tip to follow,
when you write new posts.
Thanks for the comment !
November 4, 2011 at 7:18 pm
Great tips Beverly! I’d like to add that the information should also be updated. When people read an article, they read it for a reason. They read it because its interesting; they read it because it provides information. Ensuring that the information that you provide is up to date is important. It also establishes your readers’ trust to the articles that you write.
November 5, 2011 at 2:01 pm
I agree Mitch.
But I would like to add that, even better, the information should be useful also in the future of the publishing date of the article.
In this way your blog is timeless.
November 7, 2011 at 11:17 am
Hi there Erik correct me if I’m wrong does this included, write highly informative article that will teach the readers something important? well to be honest I totally agree with your list, because once one is missing there can be a big problem in our article.
Kate Brown Wilson recently posted..לימודי אילוף כלבים
November 9, 2011 at 8:37 am
This is what most bloggers should pay more attention to because providing good content can definitely bring good traffic to your site and give users the information they’re seeking for at the same time.
Steve@merudh patel recently posted..Who is Merudh Patel
November 9, 2011 at 12:52 pm
Hello Steve,
I completely agree.
High Quality Content is definetely important.
Thanks for the comment !
November 10, 2011 at 6:41 am
That is correct…Thanks for the info…It’s very informative…
November 17, 2011 at 1:42 pm
That is exactly what I do, but my first step is to figure out what the goal.
In my opinion, that is more important!
Cheers, Dave
Dave Mayermann@Gesundheitsblog recently posted..Gute Nacht – Bettformen im Vergleich (?)
November 26, 2011 at 5:28 am
Nice tips Beverly
Actually, writing a good article involves doing many things from choosing a topic, keywords to formatting like you mentioned before. Although I’ve been writing articles for a long time now, sometimes I still forget the basics. Thanks for sharing with us your experience, I appreciate that!
Duy@Razer Naga Epic recently posted..By: black_raven
January 12, 2012 at 10:54 am
Wow these are the most easiest tips i have read online ever to write a great article and i am also agreed from you Duy writing a good article invloves many things as you have mentioned them all in your comment but to me the most important thing is to have a good grammer and no spelling mistakes in a article becuase if there will be any mistake among these 2 things so the article can become misleading so for me its important to consider these 2 first!