4 SEO Big Tips to Improve YOUR Blog ( + SEO Secrets Revealed )

Search Engine Optimization (SEO) is the practice of making things rank well in search engine results.

From a SEO point of view, there are two primary areas you need to consider : on-page optimization and off-page optimization.

Basically, there are things you can do on your site to help your rankings, and things you can do off of your site to improve rankings.

The most important aspect of search engine optimization is getting links to your site.

The more frequently your site appears on search engines the more visitors it will receive : this is called organic traffic.

This is a list of SEO tips that you can follow or consult in order to improve your blog and get better chance to have good results in search engines.

1 . Check out your competitors

The web is a powerful place where you can find out a lot of information about anything or anyone, and this includes also your potential market competition.

You can learn a lot from their experience : not also for the keywords that they use, but think for example at their blog layout, the products that they offer, the content of their site, their SEO, etc.

Here are a few tools you can use to spy on your competition :

- Alexa  : search for a domain and you will get information on how much traffic they have. It is not always accurate, but it is a parameter that most bloggers use. You should download the Alexa toolbar for your browser.

- Compete : similar resource of Alexa.

- KeyWordSpy : it is a powerful tool for spying on your competitors Adwords campaigns.

- WhoisDomainTools : you can see the owner of a domain and find out who they are, who their host is, their address and phone number.

- Google Alert  :  you may sign up to this Google service, in order to get notified by email whenever certain words are mentioned online.

Spy on your competitors is good for your business.

You can often find out what kind of people visit their sites, how much traffic they get, and generally form a decent view of a potential market and audience.

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2 . Work on your keywords and backlinks

As already mentioned, the most important aspect of search engine optimization is getting links to your site.

There are two main things that matter : the quality of the site where the links is coming from and the anchor text used for that link.

Of course, if you are trying to rank for your keywords, you want to get links that use your keywords as the anchor text.

And you want your links from high quality sites, because Google measure link quality with a system that uses for placing value on every site and page it knows about, called PageRank.

Basically, the more highly Google thinks of a site that links to you, the more value that will flow from that page to your site.

My modest opinion and suggestion to you is to NOT purchase backlinks and do not accept exchange links requests.

What you should do :

Focus on acquiring backlinks from a websites that are similar to your niche and from sites that have high Google Page Rank.

3 . Set up your site to be SEO Friendly

Basically, there are things you can do on your blog to optimize it, make it SEO Friendly and that help your rankings like :

- choose a keyword-relevant domain;

- include your keywords in your title for your new posts;

- include your keywords in your content (in headings, throughout the text, in images alt tags, etc.);

- include your keywords in your meta description and meta keywords.

Download and install “All-In-One SEO ” Plugin to optimize WordPress and make it SEO friendly : it is the most popular SEO plugin for WordPress .

If you want to invest some dollars, purchase a theme from Woothemes, that has SEO options already inside : it has completely replaced All in One SEO requirements (I use Fresh News Theme by WooThemes).

Download and install “Google XML Sitemaps” Plugin : this plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog.

Another useful and must have Plugin is “SEO Auto Links & Related Posts” :  it is a combination of related posts and auto smart links plugins and it is a better alternative of “SEO Smart Links” and “Related Posts” Plugins.

The auto links feature will automatically convert post title, meta keywords, and post tags found inside the blog posts into an internal link.

Here I list also three things that you should AVOID :

- any unnecessary or excessive use of coding on a page;

- any use of JavaScript’s in the content area;

- any use of flash objects on your site.

4 . Content is the King

Google “Panda” new algorithm gives so much weight and importance to the quality of the sites that they crawl.

Google’s goal is simple : to give people the most relevant answers to their queries as quickly as possible.

You surely understand why high quality content is important : so be sure to have good, well-written and unique content that will focus on your primary keyword.

And above all : do not copy other site’s content, even if it is very good content. I think this is worse than write original, but bad content.

Write your articles for your audience, not for search engines.

Make sure you write more than 500 words, as search engines like enough long posts.

Use heading tags to mark important text (H1-H6) : make sure you use the H1 tag in your content. I use Heading 2 inside my posts.

Don’t use heavy large size images.

A nice tip : if you have already used a lot your keywords in a post, try using synonyms of your targeted keyword in this content.

SEO Secrets Revealed

Here you can read a list of factors that influence the rank position of the websites in the search engines :

  1. Number of backlinks to your site
  2. Quality of the links to your site
  3. Anchor text of these links
  4. Number of web pages
  5. Age of your website
  6. Website structure
  7. New content on your site

Be patient, because SEO is not a fast process, above all if your keywords have a lot of competitors, you will need time to rank well in search engines.

Do you have any other suggestions, ideas or considerations ?

About Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.

Comments

  1. SEO services says:

    All above SEO tips is useful, I recommend this blog to every new comers to refer for basic information.

  2. All of these are some great SEO Tips. SEO takes patience and time, you are not going to see your results in minutes (or maybe even weeks) But following these steps and doing strong keyword research can really help you with that hard bit about getting found.

    • Hello Steve,

      thanks for your visit !

      It takes patience and determination to get ranked in first page
      with some very competitive keywords (make money online, for example? )
      …but I think with hard work you can reach your goals !

      Have a nice week end.

  3. Kate Brown Wilson says:

    These 4 tips in improving your own blogs are very useful. specially when you are planning to start your own home business. link building is one of the most effective way to put back links in your site.

    • Hello Kate,

      the most important aspect of search engine optimization is getting links to your site.

      Try to do it in a natural way, so Google will be happy with your site.

  4. Thanks for those 4 tips. It is a tough task to get quality backlinks for your site as it is really boost your search engine ranking factors.

    • Hello Susan,

      we have to focus on acquiring backlinks from a high quality websites, similar to our niche and high Page Rank.

      Good luck !

  5. Julie Hayes says:

    How long would it take for a website to rank well if we are talking about Age of my website? My website is 1 year already is it good already or should I wait for a couple of years for better results?

    • Hello Julie,

      I read time ago an article from an experienced blogger,
      that for an online business you have to wait at least
      18 months to see some results :

      that means 1 year and half…

      Then of course, if you work well, you will see good results during the future…

      My best wishes Julie !

  6. I wonder how new the new content has to be. Know what I mean? I guess it’s just best to update as much as possible, but I wonder what difference every day makes as opposed to every month.

    • Hello Annie,

      the content has to be now, point.

      I mean, it is not worth to revive old posts, unless you have something new to say … And if you have to, rewrite a new post.

  7. “spying” on your competitors really isn’t necessary. Most bloggers are fairly generous with their advice, I find. The good ones understand that building a personal connection by being generous is much more valuable than hoarding all their resources for themselves.

    But it is good advice to see what is working for other blogs and websites and seeing if you can use the same strategy on your own blog. Visit other blogs. Read their content and leave good, thoughtful comments, and just observe what they are doing that you like.

    • Hello Richard,

      the suggestion had that feeling :

      “spying” on your competitors because YOU can learn a lot from their experience : not also for the keywords that they use, but think for example at their blog layout, the products that they offer, the content of their site, their SEO, etc.

      And I think you will always have to learn something…

  8. I have seen a few pdfs for sale with names such as “rapid seo”, I have never bought one but do wonder what tricks and tips these things will hold to speed the whole process up, or if its a big con!?

    • Lessa,

      the only thing I know for sure is that SEO is not a rapid “thing” …

      Above all if your keywords have a lot of competition.

      My simple suggestion is to save your money, do not buy those

      PDFs with fake promises and keep reading informative resources.

      SEO results will come after hard work.

      • I kind of knew that was the answer (working hard at it) but we all hope for some kind of a shortcut and this need/problem/lazyness is what the marketers play on, I would still like to read the content of one of these things to try and work out how they could get away with selling something that simply doesnt work!

  9. Very useful information, good post. Open Site Explorer from SEOmoz is another great tool for competitive research and checking backlinks.

  10. These are great tips however one should not take for granted On Page Optimization. It’s part of Search Engine optimization and it should be done correctly in order for off page optimization to work.

  11. In order to rank well on the major search engines, you should at least have the keyword in the url correct? If so why is it that adobe ranks well on terms like “click here” when you google search it.

    • Anthony,

      it is not a strange thing for Adobe to rank for words like “click here”,
      if you think how it works…

    • Hey I’ve heard that the power having the keyword in the name has been toned down slightly after the last major algo change. I’d love to hear otherwise though, as I have a few emd’s that could use some google love right now! ;-)

      • I think having the keyword in the domain name it’s a plus, although I think that right now it is very difficult to find a good domain, because almost everything is taken, and it is even more difficult if your keywords are popular and especially if you want it short …

  12. I’ve found that by using clickbump seo, all of the onpage work for your blog is pretty much done for you. It’s like having an seo consultant over your shoulder.

    • Hello,

      thanks for checking it for me.

      I worked hard in order to accomplish all the “SEO on page duties” for my site.

      Do you have any other suggestions or recommendations for me?

      Rhanks !

  13. Bad Business Debt Relief? says:

    These are simple SEO Tips to remember always,Thanks for such nice post

  14. One of the big advantages in SEO is that you can also keep track of how your competitor is doing SEO for their site. With the use of the right search operators and backlink checker tools, you can see how much effort they’ve given to spread their links out.

  15. Another simple on page search engine optimization technique you can use is to re-order your title tags. Do not use the exact same or very similar title tag for every single page on your website. Changing the order throughout the website just increases the likelihood your page will be picked up by the search engines.

  16. Good post and I think quality links to your website results better ranking in SEO. You should try to get lots of high pr dofollow links.

  17. Janell Kemp says:

    “spying” on your competitors because YOU can learn a lot from their experience : not also for the keywords that they use, but think for example at their blog layout, the products that they offer, the content of their site, their SEO, etc. Visit other blogs. But it is good advice to see what is working for other blogs and websites and seeing if you can use the same strategy on your own blog. Hey I’ve heard that the power having the keyword in the name has been toned down slightly after the last major algo change.

    • Hi Janell,

      it is always worth to learn from experienced people,
      you can receive useful information from them,
      that may be can take very long to learn by yourself…

      Thanks for the comment.

  18. Thanks!

    If you’re using WordPress this plugin: yoast.com/wordpress/seo/ is really good!

    Another way to spy on your competitors is Alexa; a lot of sites have the most common searches that take people to their site listed on Alexa.

  19. I wish I could read this post 3 years ago, OMG, I have too less knowledge about SEO compare to you, Erik. Thanks a million for sharing it to me.

  20. Yeah, I’ve just subscribed to your mailing list, hope to get more awesome advice from you, Erik :)

    • Thanks Trung, I really appreciated it. ;-)
      I will do my best to keep posting nice and useful articles.

  21. Making your website SEO friendly is the utmost rule in making a website or blog. One thing that you do have to remember is not to use any techniques other than White Hat SEO techniques because it is one of the most fundamental techniques to learn if you want to generate long term traffic and visitor loyalty. Thanks of sharing these great tips!

  22. I have been looking for this SEO Auto Links & Related Posts plugin. Thank you for sharing this wonderful post. I will implement it right away.

  23. useful post for me ,i learned here so many things new about seo .A good and unique and by avoiding copy content ,we can earn visitors.
    Thanks for the great post .

  24. Darlene Pace says:

    Making your website SEO friendly is the utmost rule in making a website or blog. How long would it take for a website to rank well if we are talking about Age of my website? Try to do it in a natural way, so Google will be happy with your site. I kind of knew that was the answer (working hard at it) but we all hope for some kind of a shortcut and this need/problem/lazyness is what the marketers play on, I would still like to read the content of one of these things to try and work out how they could get away with selling something that simply doesnt work!

  25. Taking time to let your SEO work is key, and building backlinks to them is key. Although some have shown, that it is still possible to spam the search engine with excessive links at present. Let’s hope it stops being so very soon.

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