Search Engine Optimization (SEO) is the practice of making things rank well in search engine results.
From a SEO point of view, there are two primary areas you need to consider : on-page optimization and off-page optimization.
Basically, there are things you can do on your site to help your rankings, and things you can do off of your site to improve rankings.
The most important aspect of search engine optimization is getting links to your site.
The more frequently your site appears on search engines the more visitors it will receive : this is called organic traffic.
This is a list of SEO tips that you can follow or consult in order to improve your blog and get better chance to have good results in search engines.
1 . Check out your competitors
The web is a powerful place where you can find out a lot of information about anything or anyone, and this includes also your potential market competition.
You can learn a lot from their experience : not also for the keywords that they use, but think for example at their blog layout, the products that they offer, the content of their site, their SEO, etc.
Here are a few tools you can use to spy on your competition :
- Alexa : search for a domain and you will get information on how much traffic they have. It is not always accurate, but it is a parameter that most bloggers use. You should download the Alexa toolbar for your browser.
- Compete : similar resource of Alexa.
- KeyWordSpy : it is a powerful tool for spying on your competitors Adwords campaigns.
- WhoisDomainTools : you can see the owner of a domain and find out who they are, who their host is, their address and phone number.
- Google Alert : you may sign up to this Google service, in order to get notified by email whenever certain words are mentioned online.
Spy on your competitors is good for your business.
You can often find out what kind of people visit their sites, how much traffic they get, and generally form a decent view of a potential market and audience.
2 . Work on your keywords and backlinks
As already mentioned, the most important aspect of search engine optimization is getting links to your site.
There are two main things that matter : the quality of the site where the links is coming from and the anchor text used for that link.
Of course, if you are trying to rank for your keywords, you want to get links that use your keywords as the anchor text.
And you want your links from high quality sites, because Google measure link quality with a system that uses for placing value on every site and page it knows about, called PageRank.
Basically, the more highly Google thinks of a site that links to you, the more value that will flow from that page to your site.
My modest opinion and suggestion to you is to NOT purchase backlinks and do not accept exchange links requests.
What you should do :
Focus on acquiring backlinks from a websites that are similar to your niche and from sites that have high Google Page Rank.
3 . Set up your site to be SEO Friendly
Basically, there are things you can do on your blog to optimize it, make it SEO Friendly and that help your rankings like :
- choose a keyword-relevant domain;
- include your keywords in your title for your new posts;
- include your keywords in your content (in headings, throughout the text, in images alt tags, etc.);
- include your keywords in your meta description and meta keywords.
Download and install “All-In-One SEO ” Plugin to optimize WordPress and make it SEO friendly : it is the most popular SEO plugin for WordPress .
If you want to invest some dollars, purchase a theme from Woothemes, that has SEO options already inside : it has completely replaced All in One SEO requirements (I use Fresh News Theme by WooThemes).
Download and install “Google XML Sitemaps” Plugin : this plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog.
Another useful and must have Plugin is “SEO Auto Links & Related Posts” : it is a combination of related posts and auto smart links plugins and it is a better alternative of “SEO Smart Links” and “Related Posts” Plugins.
The auto links feature will automatically convert post title, meta keywords, and post tags found inside the blog posts into an internal link.
Here I list also three things that you should AVOID :
- any unnecessary or excessive use of coding on a page;
- any use of flash objects on your site.
4 . Content is the King
Google “Panda” new algorithm gives so much weight and importance to the quality of the sites that they crawl.
Google’s goal is simple : to give people the most relevant answers to their queries as quickly as possible.
You surely understand why high quality content is important : so be sure to have good, well-written and unique content that will focus on your primary keyword.
And above all : do not copy other site’s content, even if it is very good content. I think this is worse than write original, but bad content.
Write your articles for your audience, not for search engines.
Make sure you write more than 500 words, as search engines like enough long posts.
Use heading tags to mark important text (H1-H6) : make sure you use the H1 tag in your content. I use Heading 2 inside my posts.
Don’t use heavy large size images.
A nice tip : if you have already used a lot your keywords in a post, try using synonyms of your targeted keyword in this content.
SEO Secrets Revealed
Here you can read a list of factors that influence the rank position of the websites in the search engines :
- Number of backlinks to your site
- Quality of the links to your site
- Anchor text of these links
- Number of web pages
- Age of your website
- Website structure
- New content on your site
Be patient, because SEO is not a fast process, above all if your keywords have a lot of competitors, you will need time to rank well in search engines.
Do you have any other suggestions, ideas or considerations ?